Our Values

  1. We’re In the Business of Providing a Service – Not Offering SEM

    We understand that we’re in the business of delivering a world-class, incomparable level of service. All our work, analysis, and results have little value if we fail to communicate in a manner that our Clients understand.

    The amount of time we spend on research, strategy and optimizations is matched with an equal amount of time spent on calls, emails and reporting. Essentially, our work is only valued on how well we present it.

  2. Act As If We Are Stakeholders in Our Clients’ Companies

    We engage with all our Clients as if we are their actual business partner, friend and stakeholder in their company.

    We understand that being entrusted with managing thousands of dollars in yearly advertising by our Clients, we need to return this trust with an impeccable effort in service and performance.

  3. We Embrace Change and Promote Innovation

    In a fast moving industry with a constant flow of updates, innovations and new technologies being rolled out every month, we must embrace change as a way of doing business.

    By having an open mind to new ideas for improvement, we ensure we are on a path to success not only today, but also 5 years from now.

  4. We Over-Deliver in Everything We Do

    The only way to create truly loyal Clients is by delivering a service that goes beyond what is expected from us.

    We strive to over/deliver to all our Clients in the areas within our control, especially with the level of service provided and our dedication to reach overall goals. We aim to be proactive and think two steps ahead, rather than being reactive resulting in stress and Client disengagement.

  5. Be Pleased, But Never Satisfied

    We always seek to reach heights and push our limits to the next level. The day we stop growing as professionals and say “it’s good enough” is the day our competitors will get a step ahead of us and succeed in taking our position, clients or opportunities.

    Work everyday as if someone was doing the same to take everything away from you. Always think about what your Client would think if another company contacted them tomorrow.

  6. Respond to Client and Partner Requests Fast

    One of our strongest value propositions is delivering an outstanding and incomparable level of service, which none of our peers in the SEM industry can compete with.

    By always responding to Clients’ requests as if they are urgent, we ensure that our Clients don’t leave our company feeling unimportant. We aim to make every single Client feel like he/she is our only Client.

    If our Clients aren’t scratching their heads asking “How can they reply so fast?” then we aren’t doing our jobs well enough.

  7. We Work Hard Because We Know it Pays Off

    We believe in the notion of hard work. In our industry there’s no cutting corners. We know that extra hours invested in studying, optimizing and servicing our Clients pay off ten-fold.

    We might lose some of the battles even though we’ve worked as hard as we possibly could, but we will win the war by working hard.

  8. Be Brutally Honest and Embrace Honest Feedback

    We’re always brutally honest with our Clients, partners and each other. If we failed on our goals, we react proactively and 100% transparently.

    We understand that being dishonest, hiding the truth or setting unrealistic expectations will eventually catch up with us and undermine our brand’s credibility.

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