Each client in White Shark Media receives a dedicated team of experienced PPC professionals. Your point-of-contact is a certified AdWords professional with a proven track-record in local campaigns and he is backed by a PPC Supervisor with years of experience.
The Google AdWords Premier SMB Partner program only includes hand-picked agencies that have met Google’s most stringent eligibility and training requirements.
As a local business, you can will thousands of small businesses who have benefited from the proven expertise that has made us a unique Google AdWords Premier SMB Partner.
One of the most important aspects of Google AdWords campaigns is the ability to track them properly. Most local businesses rely on both contact form submissions and phone calls to drive leads for them. At White Shark Media we include tracking of both forms and phone calls.
This allows us to optimize your campaigns based on what really matters – leads.
Creating and optimizing Google AdWords campaigns for ecommerce businesses requires unique strategies. In White Shark Media we use internal strategies to ensure that you get most out of Google AdWords without a lot of risk.
This includes keyword selection, ad copy tricks to attract buyers and geo-targeting to only show ads in areas where people can actually take advantage of your service.
More than 50% of all searches with commercial intent are made from a mobile device. This constitutes a huge amount of traffic and prospective customers that we with a proper Google Mobile Ads strategy can take full advantage of.
This includes click-to-call extensions to get calls directly from people “clicking” your ad as well as having directions and smartphone specific ads to maximize your ROI.
In order to get the best start on your AdWords campaigns, we will spend a significant amount of time researching your competitors, market and overall industry.
Having good insight to the market you’re trying to reach is key in developing successful AdWords campaigns.
Even though we can’t become experts in every industry, we can however get great insights into almost any industry through research and getting feedback from you as a business owner
When we take over your AdWords campaign, we will spend time analyzing your account in order to discover your most profitable keywords.
Subsequently, we will perform extensive keyword research where we focus on keywords that are most-likely to result in actual sales for you. This is done while still striking a balance between volume of clicks, specificity and purchase-focused keywords.
Once you have the optimal keyword selection it’s time to write ads that support the goal of your campaign. Our PPC Strategists have experience in writing ads specifically for local campaigns that result in actual leads and sales.
By applying best practices and our years of experience we can decrease the time it takes to turn your campaign profitable.
We apply relevant ad extensions for local businesses that will increase the results of your campaigns. These include:
These are the main ad extensions that we always apply to local campaigns whenever applicable. They have proven to increase the results time and time again.
After activating your AdWords campaign, the real battle then begins. As time consuming as it is to create a new AdWords campaign, it’s in the immediate following months that the true value of professional AdWords management occurs.
By systematically optimizing your AdWords campaigns using proven methods and internal tools, we’re 100% certain to see an improvement in your campaign results in the following months after activating your campaign.
Every month you will receive a report listing the monthly, quarterly and yearly goals we have achieved. Each report contains:
This allows us complete transparency as well as thorough collaboration at least once a month.
During the monthly conference call where the report will be reviewed with you as the client, we will also rely on GoToMeeting to easily share a screen for optimal communication.
at (305) 728-4828 to get a free AdWords evaluation and learn more about our services.
Regional Sales Manager & Client
Manager & Client
PPC Strategist, PPC
Supervisor, Client Success
PPC Supervisor & Client
PPC Strategist & Client
All the data that you have collected in your campaign is carefully weighed in when we create our new campaign.
The best ideas on how to build your new campaign are often found within your old campaign. It’s not always the case, but in 95% of the campaigns we build in White Shark Media, we gain insight into the client’s previous campaign.
No. Your ad spend and the White Shark Media management fees are paid separately.
Your ad spend is paid to Bing Ads or Google AdWords. The White Shark Media management fee is paid directly to White Shark Media through 2Checkout.com (our online payment processing partner).
Once a month you will receive an official Search Engine Marketing report. It contains:
See an example of an AdWords Report.
Furthermore, we also always urge our clients to join a GoToMeeting session where we discuss the monthly report and the plan moving for the following month (s).
Weekly or bi-weekly optimization updates via email are also standard as well as the ability to set up a phone meeting any time you see fit.
In our experience it’s better for us to absorb the cost of call tracking because we have had challenges convincing new clients about the necessity of call tracking. To show how serious we are about knowing the true performance of your PPC campaigns we therefore absorb the full cost of call tracking including installing the code on your website without extra charges.
We include up to 400 minutes in our PPC plans, but if you go over this amount we normally find a new arrangement with our clients or disable call tracking for the rest of the month (not desirable though).
A Call Tracking plan is included in all our management plans, which includes setup, maintenance and reporting.