Articles by Cinthia
How to Optimize your AdWords Campaigns with The ‘See Search Terms’ Report
The Search Terms Report is one of the first places I like to review when we audit AdWords accounts from new clients. Figuring out how to control the search terms you appear for can be one of your best allies when trying to strengthen a running campaign or to put into practice new ways in order to make a profit. The search terms in the AdWords Search Terms Report are the actual terms your ads [...]
Why You Can’t Get Around Analytics Ecommerce Tracking When Advertising Online
If you are the owner of an e-commerce site you know that every product has a different price and a different profit margin. When you’re only using AdWords conversion tracking, in some cases you might not be able to see the exact revenue that comes from each conversion. You might not be able to see what products were sold nor to calculate the profit margin either. These metrics are crucial in order to optimize your [...]
Case Study: How Increasing Your AdWords Budget Limit Decreased Costs and Increased Conversions
It’s perfectly understandable to be afraid when you are asked to spend more money on just about anything in life. Especially when you are talking about most specifically, your AdWords daily budget. The uncertainty of whether or not this will be a loss or a gain is something that troubles just about anybody. However, with PPC, it’s important to know that you will get what you spend, and depending on your budget and industry, this [...]
4 Ways I Routinely Use the Dimensions Tab in AdWords to Better Optimize AdWords Campaigns
When I started off as an Account Executive here at White Shark Media and began to optimize AdWords campaigns, I was always curious to know if there was a way to quickly find overall information about the campaigns I was working on. I’ve always liked working with the “Big Picture” as I am analyzing and devising strategy for a campaign. Luckily, there was a way within the AdWords interface that helped analyze campaigns from more [...]
Quick Guide to Choosing the Optimal Keywords for a Contextual Display Network Campaign in AdWords
You’ll be tempted to copy your search campaign and use it for your contextual campaign. However, one thing that you have to get straight from the start is that the approach you will be taking with keywords for a contextual targeting campaign in the Display Network is completely different from the approach you take with a search-based campaign. How the Keywords with Search and Display are used Differently The approach to selecting keywords in Display [...]
How to Spot Problems in Your AdWords Performance in Just 60 Seconds
Auditing an account does not have to take more than a minute in order to see what can be done to do better. It normally takes a trained eye to see the big picture of an account in order to be able to quickly audit it. However, if you know exactly what areas you should be looking at when auditing, you’ll have useful information regarding their account in no time. Here are some of the [...]
The Essence of Search Marketing Competitor Analysis with AdWords
One key element to success is to always be aware of what your competitors are doing. Many professionals in the business world have tried this with corporate spying and have fallen within the realm of questionable or unethical methods to retrieve information in order to rise above the competition. However, in the wonderful world of PPC, we are now able to use legitimate methods to understand how our competitors are positioned and how their ads [...]
Certifications
