English Versus Spanish Search Campaigns

Why You Need to Explore Spanish PPC Campaigns

221%

Higher Click Through Rate

25%

Higher Conversion Rate

63%

Lower Cost Per Click

65%

Lower Cost Per Conversion

After analyzing over thousands of businesses targeting both English and Spanish speakers across different industries, we find that Hispanic-targeted campaigns offer significantly higher click through rates and conversion rates as well as lower costs.
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Hispanics Are The Next Media Jackpot

55M Hispanics in the US

18.1%of total US population

$1.5 Trillion in purchasing power

93% of Hispanics use Google as their primary search engine

73% of Hispanics research online before purchasing

30% of the US population will be Hispanic by 2050

Source:

PEW Research – Latinos as Percent of Population, By State, 2011

DMA Population Geoscape American Marketscape Data Stream and Consumer Spending Dynamix Series 2011

Top 10 States with the Largest

Hispanic Population

  • CA
    14.4M
  • AZ
    1.9M
  • NM
    1.9M
  • TX
    9.8M
  • TX
    9.8M
  • FL
    4.4M
  • GA
    0.9M
  • NJ
    1.6M
  • NY
    3.5M
  • IL
    2.1M
  • CO
    1M
  • 25-38% of state population
  • 12 to 20% of state population
  • Less than 10% of state population

Gain a Competitive Edge with Smart US Hispanic-Targeted Campaigns

  • Culturally-Relevant We create culturally relevant bilingual campaigns that resonate with the Hispanic audience.

  • Keywords Strategy Hispanics think and search in Spanish. We develop a new keyword strategy for your Spanish campaigns.

  • Tailored Ad Copy
    We don't translate your ads from English. We write new original ads for your Spanish campaigns.

  • Landing Pages in Spanish We create landing pages in Spanish for higher conversion rates and low bounce rates.

  • Mobile Campaigns 64% of Hispanics search on mobile. We write and manage your mobile ads to reach Hispanic mobile users.

  • Geo-Targeting We focus on locations with high Hispanic population that will bring the most ROI to your business.

Spanish Campaign Add On

Bilingual solutions - White Shark Media Blog

Don’t Take Our Word For it, Listen to What Our Clients and Google Have to Say About Our Services

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