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It might be tempting to keep managing your own Google AdWords account, but you might be missing some obvious profit boosters by keeping your AdWords account in-house. On the surface AdWords appears to be quite easy as it only requires you to write some keywords as well as a catchy ad and then press activate. That’s the most common response we get in the first week of training from new Account Executives who have never [...]
The Search Terms Report is one of the first places I like to review when we audit AdWords accounts from new clients. Figuring out how to control the search terms you appear for can be one of your best allies when trying to strengthen a running campaign or to put into practice new ways in order to make a profit. The search terms in the AdWords Search Terms Report are the actual terms your ads [...]
Analytics is not only a great tool to gain insight into your websites performance, but also into your AdWords campaigns. By taking matters a step further, integration of Google AdWords, Analytics and E-Commerce tracking will help squeeze out the full potential of Analytics and AdWords by helping you find gold amongst all the data. AdWords E-Commerce reports are some of the most powerful; they are extremely actionable and make a case for advertising investments in [...]
If you are the owner of an e-commerce site you know that every product has a different price and a different profit margin. When you’re only using AdWords conversion tracking, in some cases you might not be able to see the exact revenue that comes from each conversion. You might not be able to see what products were sold nor to calculate the profit margin either. These metrics are crucial in order to optimize your [...]
There are many things you would need to consider through the process of structuring and setting up a new AdWords campaign. When setting up a new campaign most people would think about marketing strategy, location targeting, keywords research, etc. Of course all are very important factors to take into consideration but the basic AdWords campaign settings are often overlooked. Depending on your advertising strategy, choosing the right campaign settings is very important to design a [...]
Ever since AdWords was first introduced, freelancers have been offering their services. However, with online marketplaces’ expansion, the possibility of finding a good AdWords freelancer has increased tenfold. Marketplaces like Odesk, Freelancer.com and Trada all offer AdWords freelancers and it’s getting increasingly attractive to hire a freelancer instead of an agency. Freelancers are often chosen because they’re cheaper than a regular AdWords agency, but what might be cheaper today could be very expensive in the [...]
When creating a new campaign you need to consider many key aspects including your target market, ad schedule, geographic targeting and select a great keyword list to attract the right type of customers. Best practices recommend creating tightly-themed ad groups and keywords to achieve a high relevancy between keyword and ad copy. A high relevancy is often rewarded with higher quality scores and thus lower average CPC. Once you have created a keyword list masterpiece, [...]