Welcome to the Official White Shark Media Blog

The Time to Go Mobile is Now

To capture mobile revenue from users on the go, it is crucial that advertisers tailor their campaigns to target different mobile devices. All-in-One Mobile strategies now have to be broken out and tailored appropriately per platform to make the most of the mobile audience.

Boost Online Revenue with Keyword Level Call Tracking

We’ve all heard the famous line “I know that half of my advertising budget is wasted, but I’m not sure which half?” Well, those days are clearly over now. With Online Marketing everything can be measured, and why some businesses still don’t take advantage of this, continues to shock me on a daily basis.

Gary and Andrew Visit the Google Headquarters in California

In early March 2012, Gary and I attended the Search Marketing Expo conference in San Jose, California. The conference was very exciting and we attended great presentations on the latest digital media trends.

Besides attending the SMX conference we were also invited to the Google Headquarters in order to have quarterly business review.

The Best Explanation of AdWords Quality Score Ever

One of the key aspects of Google AdWords advertising is the Quality Score factor. A lot of advertisers are still in the dark about what Quality Score is and how it affects them.

Geo-Targeting with Google AdWords

If you’re a brick and mortar business you will especially be interested in hearing about the location targeting options within Google AdWords.

Why You Constantly Need to Improve Your AdWords Campaigns

One of the biggest destroyers of AdWords performance is the mindset that once you’ve reached satisfying results then you don’t need to improve your AdWords campaigns.