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The other day I bumped into Wikipedia’s definition of CTR. It read “The click-through rate measures the proportion of visitors who initiated action with respect to an advertisement”. I’m not particularly a big fan of Wiki, but I have to say that this definition really captures the purpose of CTR and gives an insight on the importance of tracking Ad CTR performance. In a nutshell, CTR lets you know if the ads you’re tossing into [...]
Learning about AdWords and how to be a successful AdWords manager is all about how to attract people to your website, as simple as that. You should be attracting qualified users instead of those who aren’t qualified to perform your desired action. Cheat Sheet For Creating AdWords Ads That Sell: Use the right keywords, but even with those you may get irrelevant traffic, so you need to make sure the users have the right mindset [...]
It might be tempting to keep managing your own Google AdWords account, but you might be missing some obvious profit boosters by keeping your AdWords account in-house. On the surface AdWords appears to be quite easy as it only requires you to write some keywords as well as a catchy ad and then press activate. That’s the most common response we get in the first week of training from new Account Executives who have never [...]
The Search Terms Report is one of the first places I like to review when we audit AdWords accounts from new clients. Figuring out how to control the search terms you appear for can be one of your best allies when trying to strengthen a running campaign or to put into practice new ways in order to make a profit. The search terms in the AdWords Search Terms Report are the actual terms your ads [...]
Analytics is not only a great tool to gain insight into your websites performance, but also into your AdWords campaigns. By taking matters a step further, integration of Google AdWords, Analytics and E-Commerce tracking will help squeeze out the full potential of Analytics and AdWords by helping you find gold amongst all the data. AdWords E-Commerce reports are some of the most powerful; they are extremely actionable and make a case for advertising investments in [...]
If you are the owner of an e-commerce site you know that every product has a different price and a different profit margin. When you’re only using AdWords conversion tracking, in some cases you might not be able to see the exact revenue that comes from each conversion. You might not be able to see what products were sold nor to calculate the profit margin either. These metrics are crucial in order to optimize your [...]
There are many things you would need to consider through the process of structuring and setting up a new AdWords campaign. When setting up a new campaign most people would think about marketing strategy, location targeting, keywords research, etc. Of course all are very important factors to take into consideration but the basic AdWords campaign settings are often overlooked. Depending on your advertising strategy, choosing the right campaign settings is very important to design a [...]