Don't miss out! Check out our limited-time SEO service promo

COVID-19: Important Steps To Take For Your Business

Antonella Saravia

4 years ago



We have a shared reality. Collectively, we are all trying to adjust to the new challenges brought on by the COVID-19 or SARS-CoV-2 virus. We hope that you, your team, and your loved ones have settled in safely. 

In the meantime, we’ve gathered recommendations to help your business navigate the changes for your employees and customers.

For the most timely information and guidance on Coronavirus, please monitor the World Health Organization website.

Internal Efforts


Given the coronavirus unprecedented circumstances, White Shark Media has come together with our partners like never before. Communication has been key to getting this done. Our Leadership team created an official COVID-19 task force and meets daily to monitor decisions as conditions progress. 

If you can, bring together different disciplines so that all matters are taken into consideration. We included our strategists, managers, human resources, sales, marketing, technology, and operations teams.

Again, as circumstances shift, keep the lines open to navigate the changes. Check in with clients to know what they need assistance with to remain afloat.

Send out general emails to customers with all the measurements and initiatives that your business should consider. Below are a few of the points we’ve shared:

Office Precautions

 The following sanitary measures will help keep your employees and their loved ones safe:


  • Create ongoing COVID-19 or SARS-CoV-2 awareness campaigns. Place reminders throughout  the office and in lavatories.
  • Monitor trustworthy health institutions to implement updated  coronavirus measures. 
  • Train personnel to take employee’s temperature at the beginning of every shift. If the temperature is above the norm, ask them to attend a medical consultation to get tested for coronavirus. Also, give the necessary instructions to work from home. 
  • Arrange to make it optional for everyone in the office to Work From Home.

Safety Measures:

  • Make hand sanitizers available in common areas and meeting rooms. In addition, assign some bottles to team managers.
  • Increment cleaning frequency of touched surfaces in the workplace such as workstations, countertops, and doorknobs.
  • Keep a stock of preventive hygiene inventory (soaps, sanitizers, and masks) available to your employees. 

Social Distancing:

  • Suspend all recreation gatherings, external group visits, business travel, or public hosted events.
  • Have a maximum capacity for common areas (including elevators).
  • Coordinate meetings over the phone or via chat email. Should attendees gather in person, keep 1-meter distance between each other. 

Working From Home

Fortunately, at White Shark Media, we are able to provide our services from home without any disruptions. We are eager to share the tools and resources you can use while facing the SARS-CoV-2 outbreak:

Network Connectivity: We recommend OneLogin to manage your personnel. 

  • OneLogin is a cloud-based identity and access management provider. It designs, develops, and sells a unified access management system platform to enterprise-level businesses.
  • We recommend sharing documents on Google Drive or Microsoft 365 so that your teams can work together in real-time.

For online meetings, we use and vouch for the following platforms: 

Advertising Efforts


No business is running as usual. Consequently, it’s important to update your customers. Let them know what to expect during the new challenges coronavirus has brought. Here’s a shortlist that we’ve begun working on for our partners:

  • Highlight helpful services such as “Expedited Shipping.”
  • Make sure to pause campaigns if your product availability is impacted by supply chain issues or increased demand.
  • If your business relies on customers from countries most affected by SARS-CoV-2 or COVID-19, consider prioritizing your ad budget to other locations.
  • Updated your working hours on your Business Profile on Google my Business and/or Bing Places.
  • Add additional services to support your partners and clients on what they need at the moment. An example of this is infographics, content, design, etc. Many businesses are adding streaming features or videos of content that is helpful to viewers.

Monitor Paid Advertising Accounts

Time at home will do two things: first and foremost, it means screen time. However, this also includes an overload in messaging. Make sure the following points keep your messaging up to date, relevant, and clear:

  • Monitor the campaign traffic. You can either have spikes depending on the industry, or decrease in traffic. So, stay on top to change the strategy asap.
  • Constant communication with partners on updates.
  • Keep an eye on the local government announcements and adjust any strategies accordingly. 
  • Manage search queries closely and add negative keywords to campaigns to avoid irrelevant traffic. 
  • Monitor competitor landscapes (ads, promotions, and features) for users looking for your business. 

We hope the points above have helped you resolve some of the issues your business may be facing. We are here to provide guidance in any way that we can.

For more information or a free consultation, please reach out to us directly. To stay up to date with helpful information, please subscribe to our blog.

Free Adwords Book