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You’re Using Marketing Automation All Wrong; Take a Look at These Trends

Miguel Saballos

2 years ago



Did you know that 63% of marketers plan to increase their marketing automation budget this year? And this is no surprise; the stats speak for themselves:

  • 63% of the leading brands using marketing automation have outperformed their competitors in sales and ROI.
  • 78% of advertisers affirm that marketing automation is the primary factor for revenue increase.
  • 77% of business owners saw an increase in conversions after adopting marketing automation.

If you have not embraced marketing automation, now is soon enough. The advantages you get out of adopting these technological solutions are countless. You can basically automate every part of your marketing process, saving time and money and boosting your revenue. 

MarTech has changed the marketing landscape dynamic and will continue to do so in many ways. The best part is that the results have been nothing but positive by making advertisers’ lives more productive. And the majority of users have had a positive response toward automated solutions.

If you want to adopt marketing automation or have already done so and want to innovate your marketing efforts further, you definitely need to get acquainted with the latest and most relevant marketing automation trends.

8 Trends For Your 2022 Digital Marketing Strategy

1. Efficiently Use Chatbots

If you are a business owner or manager, one of the things that you might ask yourself is,

What can you do to reach higher revenue?

One of the most logical ways is to reduce costs. Using chatbots can help save up to 30% of customer support costs. Additionally, 47% of customers are comfortable buying products through chatbots which means that this is also a process you can optimize by using chatbots.

It’s impressive how marketing technology can make your life easier and help you maximize customer engagement. The sooner you embrace these marketing automation trends, the better for your business.

2. Advancements in AI and Machine Learning

The credibility for this marketing automation trend is all in the user experience statistics! 

In 2021, 41% of advertisers saw an increase in revenue thanks to machine learning (ML) and artificial intelligence (AI). 

Besides simplifying tasks like behavioral analysis, segmentation, content research, and generation, these technologies give you leverage when you use them to build your strategies.

Add and perceive value in every part of the customer journey using ML and AI. 

Pro-tip: Google Analytics is one of the most valuable and reliable solutions to gain insights into your customers’ behavior.

machine learning and AI benefits

3. Mobile Marketing Evolution

This one goes without saying! Mobile-driven marketing has become paramount to digital advertising. This is one of the most relevant marketing automation trends you need to consider.

mobile traffic forecast 2022

Marketers have realized that mobile marketing is as crucial as other channels. In fact, 71% of millennials consent to service providers using their mobile devices.

This is why new automated mechanisms will continue to be created to get the most out of advertising through this device; the most utilized mobile strategies to connect with customers are in-app ads, push notifications, and SMS.

4. Omnichannel Marketing Adoption

You can call advertising through a single channel falling short in your marketing strategy. 

92% of marketers use more than one channel for advertising online.

Reach is one of the most significant benefits of digital advertising, but you are missing the whole point if you are not using more than one channel. You can be 100% sure that your competition is not committing this mistake.

If you are still not implementing omnichannel marketing, shame on you. Thanks to marketing technology, you can manage different channels without losing focus on your marketing strategy. Besides simplifying the management of your platforms, marketing technology enables you to implement more accurate retargeting strategies due to all the integrated data from the customer journey touchpoints. This is why omnichannel marketing is one of the most relevant marketing automation trends.

omnichannel marketing components

5. Customized Email Marketing

The more personalized your strategies and efforts are, the higher your chances of increasing conversions.

By implementing email marketing personalization, you can boost customer acquisition and retention. Your customers will better engage with your advertising because they feel your service or product is essential to their needs.

Marketing automation allows you to provide this customized experience to customers by adding relevant and attractive information to your customer emails. Be mindful of customer needs and how a solid engagement strategy caters to their interests genuinely.

Use this marketing automation trend to your advantage, and your customers will thank you.

Let Marketing Automation Help you Engage

What do you think about these trends? Are you willing to give marketing automation another try?. By staying up to date with the latest marketing automation trends, you ensure that you use software and tools effectively to maximize the results you achieve through your advertising efforts. 

In Deep With PPC | Exploring SaaS & Automation in Digital Marketing | Webinar 5

It’s no secret that agencies like us, rely on marketing automation solutions to be as efficient and productive as possible. Speaking from experience, marketing technology simplifies marketing processes and boosts results. Want to hear more about how we started with Martech and the strategy we built to achieve growth? We’d love to tell you all about it!