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3 Amazing Tools to Analyze Your AdWords Competition
There are many ways to analyze competition ranging from very expensive to free tools or from anonymous to specific competitors’ data. It might sound funny but Common Sense has been and still is one of the favorite tools with most AdWords advertisers and we could say that it is responsible for mankind’s greatest achievements. When you already have acquired some experience with Google AdWords you can, at first glance, interpret different elements in your competitors’ [...]
The Win-Win Situation Behind Using MCC Accounts for Your AdWords Campaigns
First off all, the easiest way I can think of describing what a MCC is, is to imagine your account being like an umbrella that will cover all your AdWords accounts. All accessible with only 1 user name and password. With a MCC account, you will avoid having to remember the various logins for all your accounts. MCC accounts also allow you to access the information of all of your accounts in one very user-friendly [...]
How to Use Excel for Search Marketing – Optimization
Recently I posted an article about how to do some simple use of Excel to help you create and post your campaign faster on AdWords. This time around I will be giving you more tips on how to use Excel for AdWords. This time however I will concentrate on easy implementations for you to analyze information prior to your optimizations. I will give some quick and easy pointers on how can you manage more data [...]
What is the Google Conversion Optimizer & How Does it Work?
This is a question many advertisers who make a great effort to properly manage their AdWords accounts, ask themselves quite often. Before we move any further ahead, let’s first start by giving a brief and simple definition of what a conversion is. A conversion, put in the simplest of terms, is: When a person who clicked on your ad, completes a valuable action on your website, such as purchasing something or requesting more information. Therefore [...]
How Does the Traffic Estimator Tool Work?
The AdWords Traffic Estimator is a tool designed by Google to give you estimated information about specific keywords before you create an AdWords campaign. Especially information about estimated traffic levels, impressions and clicks (as well as CPCs), are all found through the Traffic Estimator. It’s important to keep in mind that the Traffic Estimator is not 100% accurate and should only be used to give you a rough estimate for where to set your daily [...]
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