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How to Optimize Your Negative Keywords – Shark Tip [Video]

White Shark Media

8 years ago



At White Shark Media, we are fans of working smarter, not harder. This means to avoid working twice as hard for no reason.

Check out Andrea’s tip on how to optimize your negative keywords so that you can avoid this too.

Thanks for watching, See you next week – same time, the same place!

Video Transcription

Hi, my name is Andrea from White Shark Media and today’s tip is about helping you get 20 times more out of a single negative keyword than you normally would.

This is why we want to warn you that when you add a negative keyword in exact match, you need to do at least 20 times more work per keyword to get optimal results.

Work Smarter, Not Harder

To avoid the extra work, and if you don’t want to see any search that includes this specific keyword, just add the negative keyword you want to exclude in a broad match. This way, you will exclude your ads from being shown for all search queries that include the words in any word order.

Why? Well, when you add a negative keyword in exact match, you’re only excluding that exact query. If you exclude “Invisalign Dentists Near Me,” you won’t be excluding any query that has “Invisalign” in it.

This Tip Can Save You Loads of Time

And that’s it. If you want to watch more tips like this, check our YouTube channel or visit our blog at

Free Adwords Book