Welcome to the first of many months of fun with search queries!

One of the fun things from optimizing a campaign is that you come across the craziest, inappropriate, and just down-right funny search terms. Here at White Shark Media, we started to gather a year´s worth of these search terms. I am sure that by the end of reading this list, you´ll really want to add negative keywords to your campaigns!

Here are our Top 20 Picks

Crazy Search Terms	Comments
20. Cat runs for senate
19. Vicious divorce lawyer	Somebody did something VERY bad
18. How do I pay less child support	Not Right at ALL!
17. Does adultery matter in a divorce in Canada	I guess it´s good to be prepared for anything
16. How to file for a Canadian divorce that was done in Las Vegas	Too much of this  in Sin City may take you down that path
15. Can I search hotel logs to see who is staying there	Stalker or Cheated on? You pick!
14. How to divorce your husband and get everything
13. When does Wells Fargo drug test	Trying to trick the system
12. Divorce Depot	Looks like the divorce rate is up
11. Can I hide money in a divorce
10. What medication can I use to sedate a cat
9. Child support from 2 guys	How´s that possible?
8. Life size doll clothes	?????????
7. Housekeeping volunteer	I´m sure Monica from Friends is willing to help out
6. Suicide or divorce	I pick divorce
5. GPS your boyfriend	Obsession in all its glory
4. Zimbabwe maid blood
3. What happens if I stop feeding outdoor cats	I don’t know… perhaps they´ll leave
2. Marijuana vending machine
1. Catering that accepts food stamps

These were just some of the search terms that we found (the others were really not appropriate to disclose). I hope you got a kick out of them just as we did!

It also goes to show you how important negative keywords are so you won´t lose unnecessary budget to searches that are not that relevant to your service or products. So take your time and add negative keywords to your campaigns and I´m sure you´ll come across some that will make you laugh too!

Discover Your Own Crazy Search Queries

As an end note, I would like to recommend the article “Three Main Strategies for Finding Negative Keywords” by Derek Hooker, which highlights the importance of negative keywords. This will help you avoid having your ads appear on crazy search queries like these, which ultimately… can hurt your campaign.

Derek also mentions how you can use the Search Query Report within AdWords to find your own crazy search queries. If you find any that suits our list, please let us know in the comments box below and we’ll include them on our next post!