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Compelling SEO Content Writing Made Easy: An Actionable Guide

White Shark Media

8 years ago



Content is King… this has been the typical headline for countless blog posts since 2008.

Even today, everyone talks about the importance of creating killer content. Others might say that content is alright, but links are everything.

Today we are going to learn the steps to offer your site visitors unique and useful pieces of content. We are going to start talking about SEO Copywriting, organizing your content, and SEO tips to complete your strategy.

What is SEO Copywriting?

SEO copywriting is about writing content for people while optimizing for search engines.

It is about creating useful, compelling, and valuable content, which targets specific keywords so that other people will gladly promote it on social media platforms.

Niche Hacks created a chart of the top search engine ranking factors for 2016, with domain trust, link popularity, and anchor text of external links coming in first. It goes to show that what matters to the SERP’s is not what you say about yourself, but what others are saying about you.

Search Engine Ranking Factor

Copywriting is a creative stage, that serves to target the audience and engage them so they perform an action. In order to create great content, your users will appreciate, you need to combine your SEO strategy and the type of content based on your audience.

The 6 SEO elements of copywriting that matter:

  • Site speed
  • Headline
  • Content
  • Meta Description
  • Keyword Frequency
  • Page Links

Before You Start Writing

Outlines are the best! They help me structure my content and will guide you to stay in line when creating your content. By creating an outline you will also identify possible headings and subheadings of your content, this will add an extra value to your SEO content.

Note that this only applies if you are writing longer forms of content, like blog posts and not shorter, like website content.

I. Introduction

1) Creative opening to catch your audience’s attention.

II. Body

Paragraph 1 – Awesome Subheading 1

1) Add the main idea of the paragraph

2) Add statements to support your main idea of the paragraph

Paragraph 2 – Awesome Subheading 2

1) Add the main idea of the paragraph

2) Add statements to support your main idea of the paragraph

Paragraph 3 – Awesome Subheading 3

1) Add the main idea of the paragraph

2) Add statements to support your main idea of the paragraph

(You can use as many paragraphs as you wish, just continue using the format)

III. Conclusion

1) Summarize the main points discussed in the body

2) Tie to the introduction of the content

During Your Writing

While writing your content please keep in mind the following tips:

  • Make sure your content is concise and avoid at all time off-topic content
  • Utilize images to complement your copy. Use images that you have the proper rights to use. If you don’t have images, you can use a stock photo provider.
  • If applicable, make sure to use internal links to related topics, instead of trying to explain a simple term.
  • Don’t use “I” while writing your content, connect with your readers by using “you”.

Add the SEO Magic Into the Mix

Now that you have your content written down you will have to SEO optimize. By this point, you should have selected your keywords and headings. When optimizing your content use the following checklist:

Crawler Accessibility

  • Maintain a static URL
  • Make sure your content is unique (no duplicate URLs and content)
  • Meta Robots allow crawling and indexing
  • Keep your title below 75 characters
  • Keep your URL below 90 characters
  • Add your new Page in the XML Sitemap
  • Add descriptive alt tags to your images


  • Your targeted keyword: target a single searcher intent
  • Your primary keyword phrase appears in page URL
  • Your primary keyword is present in the content at least 3 times and no more than 5

Metadata & Rich Snippets

  • Keep your meta title below 75 characters and meta description below 160 characters
  • Use your primary and secondary keyword in your meta description
  • Meta descriptions inspire interest & clicks for the SERP


  • Optimize your content to be view in every type of device: tablet, mobile, or desktop. Inition provides a great visual that portrays the ease users should experience while switching devices.

seo content tips 2

Built to be Shared

  • Make sure your URL is descriptive and enhance the topic
  • Employ Facebook Open Graph, Twitter Cards, etc.

Final Review

Now is time to perform a review, check, and recheck spelling and grammar errors. The best way to do it is to walk away from your content, rest your eyes a bit, and then come back to read your content with fresh eyes. You will discover grammar errors that you might have skipped during a quick revision.

After the revision, you can ask yourself the following questions:

  • Is my content fresh and unique?
  • Will my target audience read this content?
  • Are my keywords present in the content?
  • Are there grammar errors?
  • And more importantly ask yourself: “Would I read it… and like it?”

If you answer all of the questions positively. You’re all set!

For more information on how to optimize for SEO, check out the best SEO tools and resources.

Is Time For You To Create Content

With the steps we have shared with you today, you will absolutely generate more traffic and improve your online presence.

What’s your favorite type of content? Do you think copywriting can help you attract more visitors to your site?

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