I managed our own PPC advertising prior to with White Shark Media. By doing this myself, I feel it was valuable experience to gain a basic understanding of how PPC works. With that small bit of experience, I can now really appreciate what our account manager Eric Martinez has done for us since we decided to go with White Shark Media.
Before, it was such a struggle to find time to manage a campaign even at the most basic level while running my business. Every week Eric gets more and more finite in the strategies around our ads, something I would never have had time nor the expertise to do so. Our ads just get more and more optimized making every dollar we spend stretch further increasing our ROI.
The results have been staggering. Our month to month ad costs have reduced by 40%. We are experiencing a 70% increase in revenue generated from PPC. Over the last couple months our optimized ads have been generating a 330% return on ad spend. Eric Martinez is dedicated to growing our business and keeping me informed of all the good and bad, so I never feel like I am loosing touch of this piece of my business. Thanks Eric, you’re a huge asset to my company!