In a short period of time, White Shark Media was able to implement a solution that drastically and rapidly increased phone leads by 286%
Even though National Media Spots is in a highly competitive industry, they were only tracking about half of their paid search conversions – without realizing it. When White Shark Media took the reins of National Media Spots’ paid advertising campaigns, they immediately knew that they were overlooking an essential conversion metric: phone calls.
White Shark Media implemented DialogTech’s call attribution technology to track which paid search ads and keywords are generating calls, and use the reporting to inform both ad placement and timeframes to increase advertising’s impact on sales.
In a short period of time, White Shark Media was able to implement a solution that drastically and rapidly increased phone leads by 286%, while reducing the cost per lead by 83%. National Media Spots was able to secure a high return on their investment in PPC campaigns thanks to the solution provided by DialogTech and the PPC expertise of the White Shark Media team.