Search Marketing FAQ

Billing

• What Billing System Do You Use?
• What if I want to Cancel, Change My Billing Info or Change My Plan?
• Why do I have to Pay Setup Fee and Management Fee for the First Month?
• Do You Have Any Hidden Fees?
• Can I Pay per Performance (CPA)?

Budget

• Do You Receive Any Kickback from What I Pay Google?
• How Do You Determine Our Budget Requirements?
• What are Your Budget Requirements?
• Is My Budget Paid Directly to White Shark Media?
• What is the Importance of Setting a Proper AdWords Budget?

Call Tracking

• How Does Call Tracking Work Exactly?
• What if I Don’t Want Call Tracking?
• Why Is Call Tracking Free with White Shark Media?
• Who Needs Call Tracking?
• What are the Benefits of Using Call Tracking?

Campaign Development

• Do You Offer Spanish AdWords Campaigns?
• Which Languages Do You Support?
• What Do You Need to Know to Get Started?
• Do You Completely Discard My Own Campaign When Building Yours?
• How Long Does It Take to Build a Campaign?
• Why Do You Write ‘Up To’ in the PPC Plan Descriptions?

Expectations

• What is the Estimated Time Frame to Expect Results?
• What’s the Difference Between Using White Shark Media and If I’m Doing It Myself?
• How Much Can You Lower My CPC?
• What Results Can I Expect in the First Month?
• What are the Differences Between an AdWords Certified partner and a Regular Agency?
• Can I Get My Money Back If I’m Not Satisfied?
• Do You Guarantee AdWords or other PPC Performance?
• How Do I Know That You’re Better Than the Last SEM Agency I Worked With?

Miscellaneous

• Where Are You Located and What’s Your Time Zone?
• What are Your Terms and Conditions?
• Where is Nicaragua?

Optimizations

• Can I Take the Campaigns After we Stop Working Together?
• Do You Work On My Google AdWords Account?
• Can I Send You Keywords, Ad Ideas and Other Things?
• Who do I Send Changes or Proposals to?

Other PPC

• What are the Advantages of AdWords over other Channels of Advertising?
• Do you run Display Network Campaigns?

Reporting

• What is Google AdWords Conversion Tracking?
• What is Google Analytics?
• Are Call Tracking, Conversion Tracking and Google Analytics Charged?
• How Can I Measure My ROI?
• Do I Need to Have Google Analytics?
• What Kind of Reporting will I receive on a Monthly Basis?

SEO

• Will AdWords Effect My SEO?
• Isn’t it Best to Focus on SEO?
• What are the Differences Between SEO and SEM?

Service

• What can I Expect from the White Shark Media Staff?
• Who Do I Contact if I Have a Question?

Strategies

• Can You Improve My Campaign if it’s Already Doing Well?
• What is an Optimization?

Strategy Session