The budget requirements can always be found in the bottom of the tables in the service pages:
- PPC Management for Local Businesses
- PPC Management for National Businesses
- PPC Management for Ecommerce
- Enterprise PPC Management
The plans and platforms have different budget requirements.
Lower volume on the Microsoft adCenter platform gives us a better chance of competing with a lower budget, while AdWords Search is very competitive and in need of a higher minimum budget.