In fall of 2011 we realized that we could no longer do our best work without Call Tracking. We started the road to integrate call tracking in all our PPC plans and today we couldn’t imagine working without it, as it has allowed us to maintain long standing client relationships.
In short, any business could benefit from using Call Tracking.
But if we should narrow it down to the essentials, then call tracking becomes crucial for businesses whose advertising goal is to generate phone calls.
If you focus on generating phone calls through your Search Engine Marketing campaigns, then it’s crucial for your optimization strategy that you know which parts of your PPC campaign actually drive calls and not just traffic.