Do I Need to Have Google Analytics?

We strongly suggest  installing Google Analytics on your website. This will help you gain insight into your website activity and will help us understand the user behavior on your site and apply it to our AdWords efforts.

Google Analytics  should be used in tandem with Google AdWords. The two systems are closely integrated, which will give us sufficient data to analyze, gain insight and optimize too.

Read more about Google Analytics at Analytics.Google.com

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