Conversion Tracking is the primary way for most businesses to track their Google AdWords performance. It works by identifying a specific page on your website that represents the success of a certain action that you’re measuring through your AdWords campaign.
Some ideas of what Conversion Tracking can measure are:
- Contact Form Completions
- Bookings, Reservations etc.
- Newsletter Sign-Ups
- Showing of important page (contact page, flyer etc.)
All you have to do is generate a code within AdWords and insert this code on the corresponding page.
If you want to track the number of contact form completions, then the ‘Thank You for Contacting Us’-page will be equal to a successful contact form completion. So, you insert your conversion tracking code on this page.
Note, the code should only be inserted on one page.