What is an Optimization?

An optimization is the process of making changes to improve the performance of your campaign.

An optimization can consist of anything from a huge rebuild to a simple bid adjustments. Some of the most common optimization tactics are:

  • Keyword expansion
  • Negative keyword expansion
  • Keyword Additions based on Search Queries
  • New Ad Copy Creation and pausing of low performing ads
  • Creation of new ad groups
  • Bid management based on performance
  • Budget Management
  • Campaign Analysis & Monitoring

Learn AdWords with White Shark Media

  • Daily Content Updates
  • Written by Certified AdWords professionals
  • For Every Skill Level
See Most Popular Post of All Time See Recent Posts


Go back to FAQ Overview
Go back to the Strategies FAQ

×