What is an Optimization?

An optimization is the process of making changes to improve the performance of your campaign.

An optimization can consist of anything from a huge rebuild to a simple bid adjustments. Some of the most common optimization tactics are:

  • Keyword expansion
  • Negative keyword expansion
  • Keyword Additions based on Search Queries
  • New Ad Copy Creation and pausing of low performing ads
  • Creation of new ad groups
  • Bid management based on performance
  • Budget Management
  • Campaign Analysis & Monitoring

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