Google AdWords, and search in general, has some distinct advantages over other channels of advertising.
The most significant advantage is that you’re not trying to force your ads upon your potential customers. Your potential customers are already looking for a particular product or service to satisfy their needs.
Advantages of Google AdWords:
- Enormous reach
- Fully customizable
- Effects are immediate
- Reporting is almost live
- Full tracking capabilities (e-commerce can see exact revenue numbers)
- Extreme usability
- High trust to high-ranking websites
- You only pay for what you get
- Geographical Targeting
- Advertise on other industry relevant websites other than Google.com
Manage your campaigns down to what hour of day they’re shown