adwords-for-ecommere-intro

Effective Google AdWords Management for Ecommerce

  • ROI-driven approach to AdWords campaign management
  • Google Analytics revenue tracking for complete ROI reporting
  • Flat fee management plans without contracts
  • Same-day response guarantee via phone & email
See Benefits See Pricing

White Shark Media has increased our conversions 337.14% whilst lowering our cost per conversion 73.21%

David Bierman Fit-Rite Fashions

They took the time to thoroughly learn our products and what the best keywords would be to drive sales

Jon Dapron Sales Manager Tools4Flooring.com

Google Analytics Ecommerce Revenue Tracking

We use Google Analytics Ecommerce tracking to allow us to identify the exact transactional value from each sale that our Google AdWords campaigns generate. With this information we can optimize your Google AdWords campaigns towards higher ROI instead of solely focusing on CPC, CTR or clicks.

Google Shopping Feed and Campaign Optimization

Show your products on Google.com with pricing and images when people search for them. We will optimize your data feed for maximum visibility using proprietary software and optimize your Google Shopping campaigns for maximum ROI.

Dedicated Team of Certified AdWords Professionals

Each client in White Shark Media receive a dedicated team of experienced PPC professionals. Your point-of-contact is a certified AdWords professional with a proven track-record in ecommerce campaigns and he’s backed by a PPC Supervisor with years of experience.

Premier Partner Google

A Proud Google AdWords™ Premier SMB Partner

The Google AdWords Premier SMB Partner program only includes hand-picked agencies that have met Google’s most stringent eligibility and training requirements.

As a local business, you can will thousands of small businesses who have benefited from the proven expertise that has made us a unique Google AdWords Premier SMB Partner.

Strategies Developed for Ecommerce Stores

Creating and optimizing Google AdWords campaigns for
ecommerce businesses requires unique strategies. In White
Shark Media we use internal strategies to ensure that you get
most out of Google AdWords without a lot of risk.

This includes keyword selection, ad copy tricks to attract buyers
and ad sheduling to only show our ads in the top buying
time of the day.

Benefits Included in EcommerceAdWords Management Plans

1 Competitor, Market
and Industry Research

1 Competitor, Market
and Industry Research

In order to get the best start on your AdWords campaigns, we will spend a significant amount of time researching your competitors, market and overall industry.

Having good insight to the market you’re trying to reach is key in developing successful AdWords campaigns.

Even though we cannot become experts in every industry, we can however get great insights into almost any industry through research and feedback from you as a business owner.

2 Extensive Keyword Research Focused on Generating Sales

2 Extensive Keyword Research Focused on Generating Sales

When we take over your AdWords campaign, we will spend time analyzing your account in order to discover your most profitable keywords.

Subsequently, we will perform extensive keyword research where we focus on keywords that are most – likely to result in actual sales for you. This is done while still striking a balance between volume of clicks, specificity and purchase-focused keywords.

3 Hand-Written Ad Copy Focused on Generating Sales

3 Hand-Written Ad Copy Focused on Generating Sales

Once you have the optimal keyword selection it’s time to write ads that support the goal of your campaign. Our PPC Strategists have experience in writing ads specifically for ecommerce campaigns that result in actual sales.

By applying best practices and our years of experience we can decrease the time it takes to turn your campaign profitable.

4 Ad Extensions for
Ecommerce

4 Ad Extensions for
Ecommerce

We apply relevant ad extensions for ecommerce businesses that will increase the results of your campaigns. These include:

  • Sitelinks extensions
  • Social annotations
  • Seller rating annotations

These are the main ad extensions that we always apply to ecommerce campaigns whenever applicable. They have proven to increase the results time and time again.

5 Strategic Optimizations Scheduled Every Month

5 Strategic Optimizations Scheduled Every Month

After activating your AdWords campaign, the real battle then begins. As time consuming as it is to create a new AdWords campaign, it’s in the immediate following months that the true value of professional AdWords management occurs.

By systematically optimizing your AdWords campaigns using proven methods and internal tools, we’re 100% certain to see an improvement in your campaign results in the following months after activating your campaign.

6 Monthly
Report & Conference Call

6 Monthly
Report & Conference Call

Every month you will receive a report listing the monthly, quarterly and yearly goals we have achieved. Each report contains:

  • The previous month’s results
  • Comments and observations from your PPC Strategist
  • Thoughts on your goals moving forward
  • Statistics for the top-performing areas of your campaigns

This allows us complete transparency as well as thorough collaboration at least once a month.

During the monthly conference call where the report will be reviewed with you as the client, we will also rely on GoToMeeting to easily share a screen for optimal communication.

Get Started with a Free AdWords Evaluation

Talk with one of our AdWords certified specialists about how to get more out of your Google AdWords campaigns.

Talk to us today

at (305) 728-4828 to get a Free AdWords
evaluation
and learn more about our services.

Our Process

  • 1 Free Google AdWords Evaluation

    Who is involved?

    Digital Media Advisor & Client

  • 2 Choose best-suited PPC plan

    Digital Media Advisor & Client

  • 3 Onboarding & Welcome Call with Team

    PPC Strategist, PPC Supervisor & Client

  • 4 Campaign Development, Approval & Launch

    PPC Strategist, PPC Supervisor & Client

  • 5 Ongoing Optimizations

    PPC Strategist & Client

  • Platinum
  • 4 optimizations $749 per month

    $599 Setup Fee

    Get Started
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  • Monthly 

  • Weekly 

  • Bi-Weekly 

  • $6,000 - $10,000 per month 

  • $1,348

  • $749

Get Started
  • Pro
  • 4 optimizations $549 per month

    $399 Setup Fee

    Get Started
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  • Monthly 

  • Weekly 

  • Monthly 

  • $3,000 - $5,999 per month 

  • $948

  • $549

Get Started
  • Essential
  • 2 optimizations $399 per month

    $299 Setup Fee

    Get Started
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  • Monthly 

  • Bi-weekly 

  • Monthly 

  • $1,000 - $2,999 per month 

  • $698

  • $399

Get Started
  • Small Business
  • 2 optimizations $299 per month

    $199 Setup Fee

    Get Started
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  • Monthly 

  • Bi-weekly 

  • Monthly 

  • $500 - $999 per month 

  • $498

  • $299

Get Started

Our plans are on an automatic month-to-month recurring billing contract.

White Shark Media’s employees are extremely knowledgeable in what they do and very professional.

Rita McDonough Co-Owner at Prime-Stripe Inc.

To put this into perspective for you, sales are 36% higher than they were a year ago.

Mark Grigsby Owner at Discount Embroidery Supply

Frequently Asked Questions

  1. Do You Completely Discard My Own Campaign When Building Yours?

    All the data that you have collected in your campaign is carefully weighed in when we create our new campaign.

    The best ideas on how to build your new campaign are often found within your old campaign. It’s not always the case, but in 95% of the campaigns we build in White Shark Media, we gain insight into the client’s previous campaign.

  2. Is My Budget Paid Directly to White Shark Media?

    No. Your ad spend and the White Shark Media management fees are paid separately.

    Your ad spend is paid to Bing Ads or Google AdWords. The White Shark Media management fee is paid directly to White Shark Media through 2Checkout.com (our online payment processing partner).

  3. What reporting do you offer?

    Once a month you will receive an official Search Engine Marketing report. It contains:

    • A breakup of campaign performance at the campaign, ad group, ad copy and keyword level
    • Optimization highlights & takeaways
    • A ‘Moving Forward’ section

    See an example of an AdWords Report.

    Furthermore, we also always urge our clients to join a GoToMeeting session where we discuss the monthly report and the plan moving for the following month (s).

    Weekly or bi-weekly optimization updates via email are also standard as well as the ability to set up a phone meeting any time you see fit.

  4. Do you create Google Shopping data feeds from scratch?

    Unfortunately not. Due to the time-extensive manner of creating and subsequently keeping the data feed updated we can’t create data feeds from scratch.

    At the very least we need your Shopping Cart software to export your product list via an XML file. Most major Shopping Cart providers offer this as standard in their platform. Your Digital Media Advisor will be able to identify what Shopping Cart you have and whether we can manage your Google Shopping campaigns.

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