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Discover How You Can Increase Your PPC Performance

  • Start with a live evaluation with a Digital Media Advisor
  • Find out what we would do differently and why
  • Discuss the PPC strategy that matches your business goals
  • Decide on the management plan that enables your strategy
See Benefits Schedule AdWords Evaluation

We have never experienced the growth in leads and conversions to sales as we have since White Shark Media has come on board. New clients have grown by over 400% in the first year alone.

Jim Frank Valley City Metals, INC

White Shark Media has delivered a substantial growth in our exposure and increased our amount of new customers by 150% over the past month alone.

Winston Sanders Crane Technology

Start with a Free Evaluation

All our evaluations are performed using the conference software Bria. You can see our screen and follow us every step of the way for 100% understanding of the aspects that we mention.

With Bria you can follow our every step and see exactly how we come to the conclusions that we are explaining you throughout the evaluation.

A Proud Google AdWords™ Premier SMB Partner

The Google AdWords Premier Partner program only includes hand-picked agencies that have met Google’s most stringent eligibility and training requirements.

As a business, you can join thousands of small businesses who have benefitted from the proven expertise that has made us a unique Google AdWords Premier Partner.

Evaluation Performed by AdWords Certified Specialist

All our Digital Media Advisor have been trained by Google AdWords and Bing Ads experts within White Shark Media and have managed campaigns throughout a number of years to completely understand the processes.

This ensures that you will gain actual insights to how your campaigns can be improved instead of standard best practice fluff.

How We Evaluate Your
Google AdWords Campaigns

1 Overall Campaign Performance

1 Overall Campaign Performance

We start out with providing you with a bird’s eye view of how your Google AdWords campaigns are performing. You will, amongst other things, learn what the standards are within your specific industry when it comes to:

  • Click-Through-Rate
  • Cost-Per-Click
  • Conversion Rate

The set-up will enable us to talk in more detail about the exact pain points that you’re experiencing and how the individual factors of your Google AdWords campaigns influence your performance.

2 Keyword & Match Type Selection

2 Keyword & Match Type Selection

Selecting the keywords most likely to be profitable for you is a feat that takes a lot of skill and experience. Not even seasoned AdWords experts can predict the profitability of a given keyword. In this assessment we will analyze your keyword selection using best practices for your specific industry and use the performance metrics to determine their success.

At the same time we will analyze your match type selection. Even if you have chosen the best keywords, if you don’t use the appropriate match types, you will end up with sub-par performance.

3 Ad Testing

3 Ad Testing

One of the most rewarding optimization strategies within Google AdWords and Bing Ads management is successful ad split-testing.

In this part of your evaluation we will assess your ad testing strategy and give pointers to how you can test your ads better and what common mistakes you are making.


4 Ad

4 Ad

Ad Extensions are becoming an important part of PPC advertising. Not only do they directly influence your performance, but they also contribute to improving, or decreasing, your Quality Score, which indirectly determines your probability for Google AdWords and Bing Ads success.

During this phase we will assess your use of the following Ad Extensions:

  • Sitelink extensions
  • Call extensions
  • Review extensions
  • Seller rating annotations
  • Location extensions
  • Social annotations

5 Tracking

5 Tracking

One of the most important parts of a successful  advertising strategy is setting up the proper tracking efforts. Without knowing what parts of your Google AdWords and Bing campaigns are providing you with leads, sales and revenue it’s impossible to improve your PPC performance.

In White Shark Media we use several forms of tracking and during this part of the assessment we will analyze your business model and provide you with the information on how you should be tracking your Google AdWords and Bing Ads campaigns.

6 Optimization
Techniques Utilized

6 Optimization
Techniques Utilized

Once you have created and launched your Google AdWords and Bing Ads campaigns – it’s just the beginning. Any successfully running PPC campaign needs constant optimization to keep up with competitors’ optimizations and hopefully enable you to keep improving your performance.

During this part of the assessment we will review your optimization history and provide you with feedback on what tactics you have been utilizing as well as what tactics you should implement moving forward.

Get a Free PPC Evaluation

Schedule a live session with one of our certified specialists about how to get more out of your PPC campaigns.

Or Call us today at (305) 728-4828 and learn more about our services.

I would highly recommend them for AdWords management, except to our competition!

Barry Adler Founder at Adler Stilman Attorneys & Counselors

Our customer success team at White Shark Media has helped us grow our business consistently.

Aaron V. E-Commerce Store from Iowa

Aaron Verhorevoort General Manager at Fire Pits Direct

Frequently Asked Questions

  1. Are your performance evaluation standard templates?

    Even though we do assess your Google AdWords campaigns based on certain factors, most evaluations touch on different topics every time. Furthermore, each evaluation is performed live, so you’re free to ask any questions you have in mind and the Digital Media Advisor will always contribute with something new.

    We therefore do not have standard templates where we build our Google AdWords evaluations.

  2. Are there any hidden fees associated with the evaluation?

    No. The Google AdWords evaluation is 100% free of charge.

    Furthermore, in White Shark Media we have stripped all unnecessary administrative steps, which means we charge clients upfront on a monthly basis. This has the added benefit that we will never come after-the-fact and ask you for more money.

  3. How do you get access to our Google AdWords account?

    As a digital marketing agency we use Google’s Multi Client Centers (MCC) to gain access to advertisers’ Google AdWords accounts. This works by you sending us your 10 digit Customer ID. With this ID we can send you an invitation to join our MCC and gain access to your Google AdWords account.

    The benefits of using this type of access is that you can always remove our access. Furthermore, with this type of access no login information passes hands and we don’t have access to your billing information.

  4. Will you make any changes to my Google AdWords campaigns?

    We always guarantee that we will not make any changes to your Google AdWords campaigns during the evaluation.

    First of all, we do not work for free and it would be against common sense to make changes to your Google AdWords campaigns without being paid for it and against your will.

    Secondly, you can always revise and revert any change in your Google AdWords account using the Change History tool.