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AdWords Management for Local Business

  • ROI Driven approach to AdWords campaign management
  • 360 degree tracking of phone calls and contact forms
  • Flat fee management plans without contracts
  • Same-day response guarantee via phone & email
See Benefits See Pricing

Since we opened one year ago, our company has done over $1.5 million in sales with the help of White Shark Media.

Lakeland Smile Experts-White Shark Media Client

Lou Zaour Marketing Director at Lakeland Smile Experts

My rep Ana is so absolutely dedicated to our success that it feels like she is a part of our company.

Rohan Gilkes Owner at Maids in Black

Dedicated Team of Certified AdWords Professionals

Each client in White Shark Media receives a dedicated team of experienced PPC professionals. Your point-of-contact is a certified AdWords professional with a proven track-record in local campaigns and he is backed by a PPC Supervisor with years of experience.

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A Proud Google AdWords™ Premier SMB Partner

The Google AdWords Premier SMB Partner program only includes hand-picked agencies that have met Google’s most stringent eligibility and training requirements.

As a local business, you will join thousands of small businesses who have benefited from the proven expertise that has made us a unique Google AdWords Premier SMB Partner.

Full focus on ROI with Call and Conversion Tracking

One of the most important aspects of Google AdWords campaigns is the ability to track them properly. Most local businesses rely on both contact form submissions and phone calls to drive leads for them. At White Shark Media we include tracking of both forms and phone calls.

This allows us to optimize your campaigns based on what really matters – leads.

Strategies Developed for Local Businesses

Creating and optimizing Google AdWords campaigns for local businesses requires unique strategies. In White Shark Media we use internal strategies to ensure that you get most out of Google AdWords without a lot of risk.

This includes keyword selection, ad copy tricks to attract buyers and geo-targeting to only show ads in areas where people can actually take advantage of your service.

Target Customers on the Go with Google Mobile Ads

More than 50% of all searches with commercial intent are made from a mobile device. This constitutes a huge amount of traffic and prospective customers that we with a proper Google Mobile Ads strategy can take full advantage of.

This includes click-to-call extensions to get calls directly from people “clicking” your ad as well as having directions and smartphone specific ads to maximize your ROI.

Benefits Included in Local AdWords Management Plans

1 Competitor, Market and Industry
Research

1 Competitor, Market and Industry
Research

In order to get the best start on your AdWords campaigns, we will spend a significant amount of time researching your competitors, market and overall industry.

Having good insight to the market you’re trying to reach is key in developing successful AdWords campaigns.

Even though we can’t become experts in every industry, we can however get great insights into almost any industry through research and getting feedback from you as a business owner

2 Extensive Keyword Research Focused
on Generating
Leads

2 Extensive Keyword Research Focused
on Generating
Leads

When we take over your AdWords campaign, we will spend time analyzing your account in order to discover your most profitable keywords.

Subsequently, we will perform extensive keyword research where we focus on keywords that are most-likely to result in actual sales for you. This is done while still striking a balance between volume of clicks, specificity and purchase-focused keywords.

3 Hand-Written Ad
Copy Focused on
Generating Leads

3 Hand-Written Ad
Copy Focused on
Generating Leads

Once you have the optimal keyword selection it’s time to write ads that support the goal of your campaign. Our PPC Strategists have experience in writing ads specifically for local campaigns that result in actual leads and sales.

By applying best practices and our years of experience we can decrease the time it takes to turn your campaign profitable.

4 Ad Extensions for Local Businesses

4 Ad Extensions for Local Businesses

We apply relevant ad extensions for local businesses that will increase the results of your campaigns. These include:

  • Sitelinks extensions
  • Social annotations
  • Local extensions
  • Call extensions

These are the main ad extensions that we always apply to local campaigns whenever applicable. They have proven to increase the results time and time again.

5 Strategic Optimizations Scheduled Every Month

5 Strategic Optimizations Scheduled Every Month

After activating your AdWords campaign, the real battle then begins. As time consuming as it is to create a new AdWords campaign, it’s in the immediate following months that the true value of professional AdWords management occurs.

By systematically optimizing your AdWords campaigns using proven methods and internal tools, we’re 100% certain to see an improvement in your campaign results in the following months after activating your campaign.

6 Monthly
Report & Conference Call

6 Monthly
Report & Conference Call

Every month you will receive a report listing the monthly, quarterly and yearly goals we have achieved. Each report contains:

  • The previous month’s results
  • Comments and observations from your PPC Strategist
  • Thoughts on your goals moving forward
  • Statistics for the top-performing areas of your campaigns

This allows us complete transparency as well as thorough collaboration at least once a month.

During the monthly conference call where the report will be reviewed with you as the client, we will also rely on GoToMeeting to easily share a screen for optimal communication.

Get Started with a Free AdWords Evaluation

Talk with one of our AdWords certified specialists about how to get more out of your Google AdWords campaigns.


Talk to us today

at (305) 728-4828 to get a free AdWords evaluation and learn more about our services.

Our Process

  • 1 Free Evaluation

    Who is involved?

    Digital Media Advisor & Client

  • 2 Choose best-suited PPC plan

    Digital Media Advisor & Client

  • 3 Onboarding & Welcome Call with Team

    PPC Strategist, PPC
    Supervisor & Client

  • 4 Campaign Development, Approval & Launch

    PPC Strategist,
    PPC Supervisor & Client

  • 5 Ongoing Optimizations

    PPC Strategist & Client

  • Platinum
  • 4 optimizations $749 per month

    $599 Setup Fee

    Get Started
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  • 400 

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  • Weekly 

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  • $6,000 - $10,000 per month 

  • $1,348

  • $749

Get Started
  • Pro
  • 4 optimizations $549 per month

    $399 Setup Fee

    Get Started
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  • 300 

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  • Monthly 

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  • Monthly 

  • $3,000 - $5,999 per month 

  • $948

  • $549

Get Started
  • Essential
  • 2 optimizations $399 per month

    $299 Setup Fee

    Get Started
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  • 200 

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  • Monthly 

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  • Monthly 

  • $1,000 - $2,999 per month 

  • $698

  • $399

Get Started
  • Small Business
  • 2 optimizations $299 per month

    $199 Setup Fee

    Get Started
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  • $500 - $999 per month 

  • $498

  • $299

Get Started

Our plans are on an automatic month-to-month recurring billing contract.

When White Shark is more familiar with what to promote than even me - the owner of the company - THAT is impressive!

Master Jeff Wade Owner at South Miami TKD

Our customer success team at White Shark Media has helped us grow our business consistently.

Aaron Verhorevoort General Manager at Fire Pits Direct

Frequently Asked Questions

  1. Do You Completely Discard My Own Campaign When Building Yours?

    All the data that you have collected in your campaign is carefully weighed in when we create our new campaign.

    The best ideas on how to build your new campaign are often found within your old campaign. It’s not always the case, but in 95% of the campaigns we build in White Shark Media, we gain insight into the client’s previous campaign.

  2. Is My Budget Paid Directly to White Shark Media?

    No. Your ad spend and the White Shark Media management fees are paid separately.

    Your ad spend is paid to Bing Ads or Google AdWords. The White Shark Media management fee is paid directly to White Shark Media through 2Checkout.com (our online payment processing partner).

  3. What reporting do you offer?

    Once a month you will receive an official Search Engine Marketing report. It contains:

    • A breakup of campaign performance at overall campaign, ad group, ad copy and keyword level
    • Optimization highlights & takeaways
    • A ‘Moving Forward’ section

    See an example of an AdWords Report.

    Furthermore, we also always urge our clients to join a GoToMeeting session where we discuss the monthly report and the plan moving for the following month (s).

    Weekly or bi-weekly optimization updates via email are also standard as well as the ability to set up a phone meeting any time you see fit.

  4. Why Is Call Tracking Free with White Shark Media?

    In our experience it’s better for us to absorb the cost of call tracking because we have had challenges convincing new clients about the necessity of call tracking. To show how serious we are about knowing the true performance of your PPC campaigns we therefore absorb the full cost of call tracking including installing the code on your website without extra charges.

    We include up to 400 minutes in our PPC plans, but if you go over this amount we normally find a new arrangement with our clients or disable call tracking for the rest of the month (not desirable though).

    A Call Tracking plan is included in all our management plans, which includes setup, maintenance and reporting.

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