Bing-AdWords-Bundle

Effective PPC Management of Google AdWords and Bing Ads

  • ROI-driven approach to PPC campaign management
  • 360 degree tracking of phone calls and contact forms
  • Flat fee management plans without contracts
  • Same-day response guarantee via phone & email
See Benefits See Pricing

White Shark Media has increased our conversions 337.14% while lowering our cost per conversion 73.21%

David Bierman Fit-Rite Fashions

My rep Ana is so absolutely dedicated to our success that it feels like she is a part of our company.

Rohan Gilkes Owner at Maids in Black

Dedicated Team of AdWords & Bing Certified Professionals

Each client in White Shark Media receives a dedicated team of experienced PPC professionals.

Your point-of-contact is an AdWords and Bing certified professional with a proven track-record in local campaigns and he’s backed by a PPC Supervisor with years of experience.

AdWords™ Premier SMB Partner & Bing Ads Reseller

The Premier Partner program only include hand-picked agencies that have met Google’s most stringent eligibility and training requirements.

As a local business, you can join thousands of small businesses who have benefitted from the proven AdWords expertise that has made us a unique Google AdWords™ Premier SMB Partner.

Full focus on ROI with Call and Conversion Tracking

One of the most important aspects of PPC campaigns is the ability to track them properly. Most local businesses rely on both contact form submissions and phone calls to drive leads for them.

In White Shark Media we include tracking of both forms and phone calls. This allows us to optimize your campaigns based on what really matters – leads.

Increase Your Reach from PPC Marketing with Bing Ads

Even though Google is the biggest Search Engine in North America, it’s not possible to ignore the gains you can get from expanding to Bing Ads.

You can reach new demographics as well as all the users who haven’t changed Bing as the standard search engine in Windows, iPhones and many other devices.

Collaborative Efforts to Maximize Results

Having one point of contact develop, maintain and optimize both your Bing Ads and Google AdWords campaigns means that you will get a synergy that is hard to match.

We have the ability to track the performance of ad copy, keywords, negative keywords and many other factors across platforms resulting in better performing PPC campaigns.

Benefits Included in our PPC Management plans

1 Competitor, Market and Industry Research

1 Competitor, Market and Industry Research

In order to get the best start on your AdWords campaigns, we will spend a significant amount of time researching your competitors, market and overall industry.

Having good insight to the market you’re trying to reach is key in developing successful AdWords campaigns.

Even though we can’t become experts in every industry, we can however get great insights into almost any industry through research and getting feedback from you as a business owner.

2 Extensive Keyword Research Focused on Generating Sales

2 Extensive Keyword Research Focused on Generating Sales

When we take over your AdWords campaign, we will spend time analyzing your account in order to discover your most profitable keywords.

Subsequently, we will perform extensive keyword research where we focus on keywords that are most-likely to result in actual sales for you. This is done while still striking a balance between volume of clicks, specificity and purchase-focused keywords.

3 Hand-Written Ad Copy Focused on Generating Sales

3 Hand-Written Ad Copy Focused on Generating Sales

Once you have the optimal keyword selection it’s time to write ads that support the goal of your campaign. Our PPC Strategists have experience in writing ads specifically for ecommerce campaigns that result in actual sales.

By applying best practices and our years of experience we can decrease the time it takes to turn your campaign profitable.

4 Ad Extensions for Ecommerce

4 Ad Extensions for Ecommerce

We apply relevant ad extensions for ecommerce businesses that will increase the results of your campaigns. These include:

  • Sitelinks extensions
  • Social annotations
  • Seller rating annotations

These are the main ad extensions that we always apply to ecommerce campaigns whenever applicable. They have proven to increase the results time and time again.

5 Scheduled Optimizations and Reporting Every Month

5 Scheduled Optimizations and Reporting Every Month

After activating your AdWords campaign, the real battle then begins. As time consuming as it is to create a new AdWords campaign, it’s in the immediate following months that the true value of professional AdWords management occurs.

By systematically optimizing your AdWords campaigns using proven methods and internal tools, we’re 100% certain to see an improvement in your campaign results in the following months after activating your campaign.

6 Monthly Conference Call

6 Monthly Conference Call

Every month you will receive a report listing the monthly, quarterly and yearly goals we have achieved. Each report contains:

  • The previous month’s results
  • Comments and observations from your PPC Strategist
  • Thoughts on your goals moving forward
  • Statistics for the top-performing areas of your campaigns

This allows us complete transparency as well as thorough collaboration at least once a month.

During the monthly conference call where the report will be reviewed with you as the client, we will also rely on GoToMeeting to easily share a screen for optimal communication.

Get Started with a Free PPC Evaluation

Talk with one of our certified marketing professionals about how to get more out of PPC marketing on Google and Bing.


Talk to us today

at (305) 728-4828 to get a free PPC evaluation and learn more about our services.

Our Process

  • 1 Free Google AdWords Evaluation

    Who is involved?

    Digital Media Advisor & Client

  • 2 Choose Best-Suited PPC Plan

    Digital Media Advisor & Client

  • 3 Onboarding & Welcome Call with Team

    PPC Strategist, PPC Supervisor & Client

  • 4 Campaign Development, Approval & Launch

    PPC Strategist, PPC Supervisor & Client

  • 5 Ongoing Optimizations

    PPC Strategist & Client

  • Platinum
  • 4 optimizations $1,099 per month

    $899 Setup Fee

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  • Pro
  • 4 optimizations $799 per month

    $699 Setup Fee

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  • Essential
  • 2 optimizations $599 per month

    $499 Setup Fee

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  • Small Business
  • 2 optimizations $549 per month

    $399 Setup Fee

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  • $948

  • $549

Get Started

Our plans are on an automatic month-to-month recurring billing contract.

They took the time to thoroughly learn our products and what the best keywords would be to drive sales

Jon Dapron Sales Manager Tools4Flooring.com

When White Shark is more familiar with what to promote than even me – the owner of the company – THAT is impressive!

Master Jeff Wade Owner at South Miami TKD

Frequently Asked Questions

  1. What reporting do you offer?

    Once a month you will receive an official Search Engine Marketing report. It contains:

    • A breakup of campaign performance at the campaign, ad group, ad copy and keyword level
    • Optimization highlights & takeaways
    • A ‘Moving Forward’ section

    See an example of an AdWords Report.

    Furthermore, we also always urge our clients to join a GoToMeeting session where we discuss the monthly report and the plan moving for the following month(s).

    Weekly or bi-weekly optimization updates via email are also standard as well as the ability to set up a phone meeting any time you see fit.

  2. Can all businesses succeed with Bing Ads?

    In theory, every single business can get success with Bing Ads. However, in practice you’ll discover that some industries have a very low amount of search volume with Bing Ads.

    In White Shark Media we have a proven process for determining whether a business will get success from advertising with Bing Ads. Feel free to reach out to one of our Digital Media Advisor to learn more about your opportunities.

  3. Do you create data feeds from scratch?

    Unfortunately not. Due to the time-extensive manner of creating and subsequently keeping the data feed updated we can’t create data feeds from scratch.

    At the very least we need your Shopping Cart software to export your product list via an XML file. Most major Shopping Cart providers offer this as standard in their platform. Your Digital Media Advisor will be able to identify what Shopping Cart you have and whether we can manage your Google Shopping campaigns.

  4. Is My Budget Paid Directly to White Shark Media?

    No. Your ad spend and the White Shark Media management fees are paid separately.

    Your ad spend is paid to Bing Ads or Google AdWords. The White Shark Media management fee is paid directly to White Shark Media through 2Checkout.com (our online payment processing partner).

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