AdWords Display Management

Save Time and Enjoy the Benefits of Integrated Display Network Campaigns

Google AdWords Display Network Management

ROI-driven approach to AdWords management
Targeted ads on industry related websites
Target prospects with specific ads after they exit
Granular targeting capabilities to ensure a high ROI
Complete tracking of calls and online conversions

Don’t Just Wait for your Prospects to Find You

The Google Display Network helps you generate awareness by getting your ads in front of consumers so they can learn about your business as they consider their options.

The more that people research your business category, the more important it is for your products or services to stand out from the crowd.

Benefits Included in All
AdWords Display Management Plans

Full Installation of Call and Conversion Tracking
Certified and Experienced Account Executives

In order to best track all actions that happened beyond the click we install Conversion and Call Tracking free of charge.

It’s essential for campaign optimization and profitability that we are able to know what the final outcome of our AdWords campaign is.

With our tracking efforts we can track:

Contact Forms
Calls
Online Sales
Downloads

It’s a requirement from the beginning that we can install some kind of tracking on your website. If not, we will not be able to set a goal for ROI, but will instead focus on clicks etc.

All Account Executives have undergone a comprehensive in-house training program before they’re put in charge of Client accounts.

All employees who work with AdWords accounts are furthermore required to pass the necessary exams to become AdWords certified individuals and are encouraged to take all 4 exams available.

You will be assigned a team consisting of one Account Supervisor and 3-4 Account Executives who can draw on each others’ experience to develop the best possible AdWords campaigns for you. You will however only have one point of contact who will be the main person managing your account.

Migration of AdWords with Google Analytics
Competitor, Market and Industry Research

One of the first things we look at when conducting our initial research, is whether or not you have Google Analytics already installed on your website.

If you don’t have Google Analytics installed, we will offer to install it for free and link it up with your Google AdWords account.

Migrating AdWords and Google Analytics has several advantages:

See the time spent, number of pages visited, bounce rate and other key metrics used to gauge user interaction
See referral websites
Complete traffic sources for your website

And many other additional website metrics to best understand your users’ behavior.

In order to get the best start on your AdWords campaigns, we will spend a significant amount of time researching your competitors, market and overall industry.

Having good insight to the market you’re trying to reach is key in developing successful AdWords campaigns.

Even though we can’t become experts in every industry, we can however get great insights into almost any industry through research and getting feedback from you as a business owner.

Target users after they exit with Remarketing for Display
Scheduled Optimizations and Reporting Every Month

Remarketing lists are intended to tag users from your websites so you can target them with the most relevant ads after leaving your website.

A remarketing list can for instance target users who put something in the shopping cart, but didn’t finish the purchase or users who visited a certain category, but didn’t purchase anything.

Remarketing lists can either be built through Google Analytics or Remarketing tags installed on your website.

We will use Remarketing as a part of a complete Display Network strategy to increase the overall amount of conversions and visits to your website.

After activating your AdWords campaign, the real battle then begins. As time consuming as it is to create a new AdWords campaign, it’s in the immediate following months that the true value of professional AdWords management occurs.

By systematically optimizing your AdWords campaigns using proven methods and internal tools, we’re 100% sure to see an improvement in your campaign results in the following months after activating your campaign.

We will follow up with a monthly report containing:

The previous month’s results
Comments and observations from your Account Executive
Thoughts on your goals moving forward
Statistics for the top-performing areas of your campaigns

This allows us complete transparency as well as thorough collaboration at least once a month.

When certain statistics or campaign elements need to be discussed, we will also rely on GoToMeeting (a web-conferencing software) to easily share a screen for optimal communication.

It’s like having us sit right next to you.