Benefits Included in All
AdWords Management Plans

• Full Installation of Call and Conversion Tracking
• Migration of AdWords with Google Analytics

In order to best track all actions that happened beyond the click we install Conversion and Call Tracking free of charge.

It’s essential for campaign optimization and profitability that we are able to know what the final outcome of our AdWords campaign is.

With our tracking efforts we can track:

• Contact Forms
• Calls
• Online Sales
• Downloads

It’s a requirement from the beginning that we can install some kind of tracking on your website. If not, we will not be able to set a goal for ROI, but will instead focus on clicks etc.

One of the first things we look at when conducting our initial research, is whether or not you have Google Analytics already installed on your website.

If you don’t have Google Analytics installed, we will offer to install it for free and link it up with your Google AdWords account.

Migrating AdWords and Google Analytics has several advantages:

• See the time spent, number of pages visited, bounce rate and other key metrics used to gauge user interaction
• See referral websites
• Complete traffic sources for your website

And many other additional website metrics to best understand your users’ behavior.

• Competitor, Market and Industry Research
• Extensive Keyword Research Focused on Leads and Sales

In order to get the best start on your AdWords campaigns, we will spend a significant amount of time researching your competitors, market and overall industry.

Having good insight to the market you’re trying to reach is key in developing successful AdWords campaigns.

Even though we can’t become experts in every industry, we can however get great insights into almost any industry through research and getting feedback from you as a business owner.

When we take over your AdWords campaign, we will spend time analyzing your account in order to discover your most profitable keywords.

Subsequently, we will perform extensive keyword research where we focus on keywords that are most-likely to result in leads and sales for you. This is done while still striking a balance between volume of clicks, specificity and purchase-focused keywords.

• Continuous A/B Split-Testing of Ad Copy
• Scheduled Optimizations and Reporting Every Month

After activating your AdWords campaign, the real battle then begins. As time consuming as it is to create a new AdWords campaign, it’s in the immediate following months that the true value of professional AdWords management occurs.

By systematically optimizing your AdWords campaigns using proven methods and internal tools, we’re 100% sure to see an improvement in your campaign results in the following months after activating your campaign.

We will follow up with a monthly report containing:

• The previous month’s results
• Comments and observations from your Account Executive
• Thoughts on your goals moving forward
• Statistics for the top-performing areas of your campaigns

This allows us complete transparency as well as thorough collaboration at least once a month.

When certain statistics or campaign elements need to be discussed, we will also rely on GoToMeeting (a web-conferencing software) to easily share a screen for optimal communication.

It’s like having us sit right next to you.


• Campaign Setup with Local Geo-Targeting
• Customized AdWords Settings
• AdWords Ad Extensions
• Hand-Written Ad Copy Focused on Generating Leads and Sales
• Conference Call To Discuss AdWords Strategy
• Certified and Experienced Account Executives

All Account Executives have undergone a comprehensive in-house training program before they’re put in charge of Client accounts.

All employees who work with AdWords accounts are furthermore required to pass the necessary exams to become AdWords certified individuals and are encouraged to take all 4 exams available.

You will be assigned a team consisting of one Account Supervisor and 3-4 Account Executives who can draw on each others’ experience to develop the best possible AdWords campaigns for you. You will however only have one point of contact who will be the main person managing your account.

Plans & Pricing

• • Platinum

  • 4 Optimizations / Month
  • $599 Per Month
  • $599 Setup Fee
  

  The Platinum Plan Incl.

  • English or Spanish i
    We’re fluent in both English and Spanish. You can choose to have your campaign in either of these languages.
    
    If you wish to have a campaign in both languages, please contact us for a custom quote.
  • 50 Ad Groupsi
    The number of ad groups is an estimate and will ultimately be based on your Account Executive’s assessment.
  • 4 Ads Per Ad Groupi
    The number of ads per ad group is an estimate and will ultimately be based on your Account Executive’s assessment.
  • 800 Keywordsi
    The number of keywords is an estimate and will ultimately be based on your Account Executive’s assessment.
    
    We focus on keywords that are likely to help you produce a healthy ROI instead of just adding a lot of irrelevant keywords for the sake of high numbers.
  • 2,000 Negative Keywordsi
    The number of negative keywords is an estimate and will ultimately be based on your Account Executive’s assessment.

  

  Call Tracking

  • Single Number Call Tracking
  • 400 Min. Included i
    Additional minutes are charged at 8 cents a minute (after obtaining written consent from every Client).

  

  Reporting

  • Monthly PDF Reports i
    You will receive a monthly report listing the results of the previous calendar month, our thoughts going forward as well as key metrics generated from your AdWords campaign(s).
  • Optimization Updates i
    Besides the monthly report and conference call, we will send you a brief account update via email advising you on when we’ve optimized your account and what we did as well as why.
  • Bi-Weekly Conference Calls

  

  Budget Requirement

  • $5,999 - $3,000 Per Monthi
    In order for us to deliver on the promises we make to you, we need to establish a minimum budget amount. The bigger your campaign is, the bigger a budget you’ll normally need.
  View DetailsOrder Now for $599 / month

• • Pro

  • 4 Optimizations / Month
  • $399 Per Month
  • $399 Setup Fee
  

  The Pro Plan Includes

  • English or Spanish i
    We’re fluent in both English and Spanish. You can choose to have your campaign in either of these languages.
    
    If you wish to have a campaign in both languages, please contact us for a custom quote.
  • 30-20 Ad Groupsi
    The number of ad groups is an estimate and will ultimately be based on your Account Executive’s assessment.
  • 3 Ads Per Ad Groupi
    The number of ads per ad group is an estimate and will ultimately be based on your Account Executive’s assessment.
  • 400 Keywordsi
    The number of keywords is an estimate and will ultimately be based on your Account Executive’s assessment.
    
    We focus on keywords that are likely to help you produce a healthy ROI instead of just adding a lot of irrelevant keywords for the sake of high numbers.
  • 800 Negative Keywordsi
    The number of negative keywords is an estimate and will ultimately be based on your Account Executive’s assessment.

  

  Call Tracking

  • Single Number Call Tracking
  • 300 Min. Included i
    Additional minutes are charged at 8 cents a minute (after obtaining written consent from every Client).

  

  Reporting

  • Monthly PDF Reports i
    You will receive a monthly report listing the results of the previous calendar month, our thoughts going forward as well as key metrics generated from your AdWords campaign(s).
  • Optimization Updates i
    Besides the monthly report and conference call, we will send you a brief account update via email advising you on when we’ve optimized your account and what we did as well as why.
  • Monthly Conference Calls

  

  Budget Requirement

  • $2,999 - $1,500 Per Monthi
    In order for us to deliver on the promises we make to you, we need to establish a minimum budget amount. The bigger your campaign is, the bigger a budget you’ll normally need.
  View DetailsOrder Now for $399 / month

• • Basic

  • 2 Optimizations / Month
  • $299 Per Month
  • $199 Setup Fee
  

  The Basic Plan Includes

  • English or Spanish i
    We’re fluent in both English and Spanish. You can choose to have your campaign in either of these languages.
    
    If you wish to have a campaign in both languages, please contact us for a custom quote.
  • 20 Ad Groupsi
    The number of ad groups is an estimate and will ultimately be based on your Account Executive’s assessment.
  • 2 Ads Per Ad Groupi
    The number of ads per ad group is an estimate and will ultimately be based on your Account Executive’s assessment.
  • 200 Keywordsi
    The number of keywords is an estimate and will ultimately be based on your Account Executive’s assessment.
    
    We focus on keywords that are likely to help you produce a healthy ROI instead of just adding a lot of irrelevant keywords for the sake of high numbers.
  • 400 Negative Keywordsi
    The number of negative keywords is an estimate and will ultimately be based on your Account Executive’s assessment.

  

  Call Tracking

  • Single Number Call Tracking
  • 200 Min. Included i
    Additional minutes are charged at 8 cents a minute (after obtaining written consent from every Client).

  

  Reporting

  • Monthly PDF Reports i
    You will receive a monthly report listing the results of the previous calendar month, our thoughts going forward as well as key metrics generated from your AdWords campaign(s).
  • Optimization Updates i
    Besides the monthly report and conference call, we will send you a brief account update via email advising you on when we’ve optimized your account and what we did as well as why.
  • Monthly Conference Calls

  

  Budget Requirement

  • $1,499 - $900 Per Monthi
    In order for us to deliver on the promises we make to you, we need to establish a minimum budget amount. The bigger your campaign is, the bigger a budget you’ll normally need.
  View DetailsOrder Now for $299 / month

Our plans are on an automatic month-to-month recurring billing contract. You can cancel at anytime with no penalties.