Tapping into this huge potential market will help provide coverage on the Yahoo and Bing search engine.
When combined with Google AdWords, it’s a fantastic way to have coverage on the three major search engines in the United States.
As a stand-alone platform, the volume is lower than Google, but still significant.
In order to best track all actions that happened beyond the click we install Conversion and Call Tracking free of charge.
It’s essential for campaign optimization and profitability that we are able to know what the final outcome of our AdWords campaign is.
With our tracking efforts we can track:
It’s a requirement from the beginning that we can install some kind of tracking on your website. If not, we will not be able to set a goal for ROI, but will instead focus on clicks etc.
All Account Executives have undergone a comprehensive in-house training program before they’re put in charge of Client accounts.
All employees who work with AdWords accounts are furthermore required to pass the necessary exams to become AdWords certified individuals and are encouraged to take all 4 exams available.
You will be assigned a team consisting of one Account Supervisor and 3-4 Account Executives who can draw on each others’ experience to develop the best possible AdWords campaigns for you. You will however only have one point of contact who will be the main person managing your account.
In order to track the results of Bing Ads campaigns, it’s required that we set up campaign URL parameters.
A usual parameter looks like this:
It is required that this be added to every single keyword or ad in order to appropriately track the results and prove the ROI stemming from the campaign.
In order to get the best start on your AdWords campaigns, we will spend a significant amount of time researching your competitors, market and overall industry.
Having good insight to the market you’re trying to reach is key in developing successful AdWords campaigns.
Even though we can’t become experts in every industry, we can however get great insights into almost any industry through research and getting feedback from you as a business owner.
When we take over your AdWords campaign, we will spend time analyzing your account in order to discover your most profitable keywords.
Subsequently, we will perform extensive keyword research where we focus on keywords that are most-likely to result in leads and sales for you. This is done while still striking a balance between volume of clicks, specificity and purchase-focused keywords.
After activating your AdWords campaign, the real battle then begins. As time consuming as it is to create a new AdWords campaign, it’s in the immediate following months that the true value of professional AdWords management occurs.
By systematically optimizing your AdWords campaigns using proven methods and internal tools, we’re 100% sure to see an improvement in your campaign results in the following months after activating your campaign.
We will follow up with a monthly report containing:
This allows us complete transparency as well as thorough collaboration at least once a month.
When certain statistics or campaign elements need to be discussed, we will also rely on GoToMeeting (a web-conferencing software) to easily share a screen for optimal communication.
It’s like having us sit right next to you.