David Duran

“Without goals, and plans to reach them, you are like a ship that has set sail with no destination.”

I was first introduced to Paid Search 7 years ago, after have been selling print advertising for major magazine publishers in Scandinavia, Europe.

After laboriously competing with the rising demand of online advertising, I decided to switch to the winning team, and learn all about PPC advertising and Google AdWords. I worked for almost 3 years as a campaign manager for an AdWords Agency, where I learned all the best practices of Search Engine Marketing, while crafting and managing hundreds of PPC campaigns.

In 2010 I returned to sales and started as a Senior SEM Consultant in White Shark Media. My job consist of performing account assessments for existing advertisers, analyzing their needs and discover missed opportunities, in order to propose the best suited campaign solution.

I work with an extensive portfolio of clients who advertise across all channels offered by WSM, and I particularly enjoy having the birds eye view and strategic approach with my clients.

My client portfolio consist of approx. 300 clients with a budget spend ranging from 1-150k/Monthly.

I’m very proud to be the leading Senior SEM Consultant in White Shark Media with the highest success rate of on boarded clients. In 2012, nearly 85% of my client portfolio has stayed with WSM for +12 months (with no contracts) due to a high campaign performance and client satisfaction.

I attended Copenhagen Business School and studied International Marketing. I’m an AdWords Qualified Individual, Bing Ads Accredited and an Analytics Qualified Individual.