What Will AdWords Be Like in 10 Years?

What Will AdWords Be Like in 10 Years?

There are over 4 million active AdWords advertisers out there and the number is only growing. As we all know, the only thing Google loves more than inventing new and better ways to do things is being very mysterious about these new ideas. Based on the information we...
Increase Conversions by Improving Your Ad Extensions

Increase Conversions by Improving Your Ad Extensions

Ad extensions have proven to be an easy and effective method to increase performance with relatively little effort. In some cases, there isn’t a lot for you to do to optimize your ad extensions. But that doesn’t mean that you can’t enhance their relevance in the...
True or False? Five Common Myths About Quality Score

True or False? Five Common Myths About Quality Score

Want to play Detective? One of Google’s greatest mysteries is the Quality Score. It can be frustrating that Google provides limited information on one of the most important metrics of paid search. That is why I decided to reveal the truth on five of the most common...