Increase Conversions by Improving Your Ad Extensions

Increase Conversions by Improving Your Ad Extensions

Ad extensions have proven to be an easy and effective method to increase performance with relatively little effort. In some cases, there isn’t a lot for you to do to optimize your ad extensions. But that doesn’t mean that you can’t enhance their relevance in the...
True or False? Five Common Myths About Quality Score

True or False? Five Common Myths About Quality Score

Want to play Detective? One of Google’s greatest mysteries is the Quality Score. It can be frustrating that Google provides limited information on one of the most important metrics of paid search. That is why I decided to reveal the truth on five of the most common...