Why Your PPC Strategy Might Be Hurting You on Mobile

Why Your PPC Strategy Might Be Hurting You on Mobile

When it comes to PPC, mobile is one of the most important factors to consider. Yet, many businesses overlook its value and, subsequently, fall short on their strategies. It’s been reported that the majority of media consumption is on mobile, which begs the question...
How to Win In a High-Cost Per Click Industry

How to Win In a High-Cost Per Click Industry

For most businesses, advertising is a necessary evil. While it’s not something every firm wants to do (or even feels like they have to do), it’s one of the only ways to get ahead…especially within competitive industries. Paid-Per-Click (or, PPC) is an...