BLOG
Changes to Google’s Accelerated Budgets
As of October 1st, Google advertisers no longer have the 'accelerated budget' setting for Shopping campaigns, Search campaigns, or shared budgets. The campaigns programmed to those settings and budget types defaulted to standard delivery as of October 7th, 2019....
Best Campaign Practices: From Brand Awareness to Conversions
Creating opportunities for consumers to engage positively is one thing that businesses have needed to learn to do. Believe it or not, this extends to PPC campaigns as …
Expanding Your Reach with LinkedIn Targeting Audiences
Microsoft Ads recently announced that they would extend the profile targeting function to LinkedIn through text ads, shopping campaigns, and dynamic search ads. You’ll soon be able to …
Case Study: Increase Your Tour Bookings With PPC
Marco García, owner of Inter Viajes NY, wanted to counterattack the effects of low seasonality on his business and position himself in the local market. Located in NYC, …
Ecommerce: Prolong Seasonal Success Through PPC Optimizations
Seeds ‘N Such approached us to help them prolong their seasonal success and make their site profitable year-round. As many eCommerce businesses know, accommodating seasonality to their campaigns …
Farewell to Google Ads Average Position & Why It’s Ok
The average position metric is being removed from Google Ads starting the week of September 30, 2019. This metric was helpful to Google advertisers as it served as …
Finalists at the 2019 Microsoft Advertising Agency Awards
We are delighted to announce that White Shark Media was nominated for 2019’s Microsoft Advertising Agency Awards. The nomination is a big deal as it is awarded to …
Two Exercises to Align Your PPC Campaigns with Voice Search
According to recent studies, “By 2020, 50% of all searches across the internet will be voice-based.” This can definitely create a change in how people are searching and …
Healthcare PPC: How To Increase Patient During Off-Season
Having been unsatisfied with other agencies, Dr. Davidson turned to White Shark Media with the intention of increasing the number of patients and offset the seasonality of his …
