NAVIGATE THE PAID ADVERTISING WATERS

A Quick Guide to Add PPC Services to Any Marketing Portfolio

Pay-per-click advertising once considered “added value,” is now a marketing necessity. Every agency needs to be able to leverage PPC ads because they are more trackable, can complement ...

Antonella Saravia1 week ago

Display Up to 5 Images with Microsoft Advertising Multi-Image Extensions

Microsoft Advertising enhances its marketing technology with the addition of Multi-Image Extensions for search ads. This image extension allows marketers to feature up to 5 images on each ...

Antonella Saravia3 weeks ago

Everything You Need to Know Before Hiring A White Label Digital Marketing Agency

Most specialized services require constant training and focus. The more you offer, the harder it is for your team to keep up with everything.

Antonella Saravia3 weeks ago

The Basics All Agencies Should Know About Google and Microsoft’s Product Feeds

Platforms such as Google Shopping and Microsoft Shopping are evolving rapidly and creating more sophisticated features that require account managers to be knowledgeable on how to develop and ...

Lauren Lawson4 weeks ago

Lure-in Nearby Shoppers With Local Inventory Ads

Through Local Inventory Ads (LIA), Google and Microsoft showcase shopping ads to nearby customers in need of immediate business information such as in-store inventory, directions, store hours, and ...

Lauren Lawson4 weeks ago

MarTech: What Your PPC Agency Needs to Know

“MarTech” essentially refers to the digital tools that are leveraged to achieve specific digital marketing goals. Alignment and balance between these two elements within a company are important ...

Antonella Saravia1 month ago

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