9 Powerful Strategies to Keep Your Mobile Website Optimized
If your website is not optimized for mobile, you’re wasting a huge opportunity with these users that have forgotten that they own a computer.
Every time you want to know about the weather or need a beginner’s guide of Pokemon Go, you turn to your phone and Google it.
Today, we will discuss the basic guidelines to keeping your website optimized for mobile and tablets. Mobile optimization covers site design, page load, site structure, page speed and responsiveness to make sure you’re not sending your potential clients away.
1) Let It load in a Flash
There are ways you can check if your page is loading as fast as Barry Allen (“The Flash”). One way is to use an online website speed test. Pingdom Tools offers a simple interface to test the load time of your website. Go to:
Then, enter your website URL and click on start test. After the test completes, you will have a summary like the one below that will give you a few advices to speed up your site.
2) Make Your Website Adapt to Mobile Devices
Instead of creating a version for the mobile version and another version for the desktop version, now you can easily setup your website to detect the screen resolution of your device and adapt to the screen site.
If you would like to test if your website is mobile friendly, check the following Google url:
Once you arrive to the page just enter your website URL and google will give you insights.
3) Avoid the Use of Flash
Remember that user experience is what will bring new visitors to your site and returning visitors will spread the word of how beautiful or stressful your website is
4) Kill the Pop-Up
The best way to find out if you need to get rid of a pop up is by using heatmaps. We personally recommend the use of Hotjar because it provides a lot of tools besides heatmaps.
Here at White Shark Media, we ran a client’s website with a pop up feature for about a month just to find out that from 1, 482 taps recorded in the site, 35% of the taps were used to close the pop up message.
5) Design for the Fat finger
As you can see below, we forsaw this possible scenario for one of our clients “Lakeland Smile Experts” and provided enough space between buttons.
6) Always Optimize for Local Search
7) Content Size Matters
8) Call To Action
Ready to Optimize Your Mobile Site?
Remember to use these tips provided today and you will see the difference in your website. If your website is mobile friendly, you can double check the tips and implement them, if not we believe these simple tips will help you build an optimize mobile website.
Do you know another tip to optimize your website? Share it with us in the comments.