As many of you know, Academy by White Shark Media offers free online PPC courses to anyone interested in mastering the world of digital marketing.
Our dynamic and interactive platform allows learning to be practical without any fluff. Swing by our website to review the list of courses available to you today. And now, without further ado, here are two new courses available by White Shark Media’s Academy.
This course you will guide you in the creation of a Dynamic Search Ads campaign. These ads are important because they are the easiest way to find customers searching on Google network for what you offer. Advertisers with a well-developed website or a large inventory will get the most out of these campaigns because these ads use your website content to target your ads and can help fill in the gaps of your keyword-based campaigns.
Thought creating ads and choosing the most relevant landing page can be time-consuming, you’ll be happy to learn that DSA campaigns generate your ad copy and select the most relevant landing page for users. All you need to do is add a creative description to these ads and the rest will take care of itself.
Without DSA campaigns, even well-managed Google Ads accounts can be missed in relevant searches, experience delays getting ads written for new products, or get out of sync with what’s available on advertisers’ websites.
Furthermore, if you are running out of ideas for new keywords, DSA ads are here to help. With enough content available on the website of your product/service, they will help fill in the gaps of your keyword-based campaigns and target your ideal audience.
This course introduces the basics of DSA campaigns so that you can begin to leverage the benefits of issues like the ones mentioned above. Learn when they are most useful, how to leverage targeting methods, and finally, how to put them together.
This course is ideal for beginners interested in learning how this search campaign subtype can help them generate leads or revenue, this course is available immediately.
Universal Apps Campaigns
Known as regular app campaigns, these campaigns help you get your app into the hands of more paying users.
App campaigns streamline connecting with users for you. They make it easier to promote your apps across Google’s Search, Google Play, YouTube, Discover, and the Google Display Network. Advertisers are simply required to add text, a bid, some assets, and the rest is optimized to help your users find you.
So, you’ve created an app, now what? It happens often. You’ve got a great product on your hands without an inkling of how to get it to the consumer. Don’t fret. These ads focus on getting you more installs and getting you new users.
And as if that were not enough, UAC ads also drive in-app actions. Often it happens that brands, apps included, have pocket audiences that are a surprise to businesses. They may not even be investing in them because they haven’t realized that they exist. These ads will generate ads off a whim with the assets you’ve provided and direct them to those people!
This course will brief you on the basics of how App campaigns work, how to set them up, bidding options, and conversion tracking.
Do you have an app you want to go viral? Register for this course here!