YouTube is crucial for advertising due to its enormous reach and its ability to offer targeted advertising. With over 2 billion monthly active users, it’s the world’s second-largest search engine after Google, which means that it provides an enormous potential audience for businesses to reach.
YouTube also offers targeted advertising capabilities. This allows businesses to tailor their ads to specific demographics or interests, ensuring that they are reaching the right audience with the right message. Additionally, YouTube’s advertising formats provide a range of options, such as skippable and non-skippable video ads, giving businesses flexibility in reaching their target audience.
Undoubtedly, this is the platform you’ll want to use to complement your ecommerce efforts; however, you also need to ensure that you are using it the right way. This article focuses on a case study that illustrates how to properly use YouTube for optimal ecommerce results.
About Our Client
Josh Sanden, the owner of Skid Pro Attachments, decided to expand his business reach. Knowing that he was already showcasing his products on Google Ads and Microsoft Advertising, our team proposed using YouTube to increase the volume of leads. Advertising on this video search engine could impact his sales, website traffic, and brand awareness.
Our Strategic Approach
Our team created a new Google Ads account that was dedicated to advertising on YouTube. And we took the following steps:
- Launched a nationwide campaign to reach a broad audience.
- To ensure that the campaign reached highly relevant users, we used a remarketing strategy.
- We also expanded reach by targeting In-Market Audiences who had demonstrated interest in their product.
- To optimize our advertising performance, we leveraged automated bidding, specifically Target CPA. This allowed the machine to show ads according to the best-performing schedules, devices, and locations. By using this method, we could ensure that the advertising budget was being used effectively to reach the target audience.
- Finally, we utilized ad formats that allowed users to take action, such as visiting the website, submitting a form, or calling their business. This approach enszzzzzzzured that the advertising was more than just an impression; it provided a clear path for potential customers to engage with the company.
The results of our YouTube ads strategy were highly successful. We achieved a CPA (cost per acquisition) of $19.60, which means that we were able to acquire a new customer for our business at a relatively low cost. This is an excellent result and suggests that our targeting and ad format strategies were effective in reaching and engaging our target audience.
Moreover, our monthly conversions increased by an impressive 513%, indicating that our advertising campaign was highly successful in driving user action. This means that our ads were not only generating impressions but also inspiring users to take the desired action, such as visiting our website or making a purchase.
Finally, our CTR (click-through rate) increased by an astounding 1387.5%. This is an excellent result as it suggests that our ad creative was highly effective in capturing user attention and motivating them to engage with our business.
At White Shark Media, we are dedicated to providing valuable insights and resources to businesses looking to improve their digital marketing strategies. If you’re interested in learning more about digital marketing, we invite you to explore our full online marketing blog. Our blog is packed with useful information and tips to help you achieve your marketing goals, and we are confident that you will find exactly what you’re looking for.