Top 21 Digital Marketing Influencers to Follow for Your 2023 Advertising Endeavors

Lauren Lawson1 month ago

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It becomes tricky to keep up with the latest trends, best practices, and features digital marketing has to offer. Knowing reliable sources to turn to is critical if you want your business to succeed online.

So, why not learn from the industry’s best digital marketing influencers? Their information, knowledge, and experience can help you transform your business by keeping you updated with the latest digital marketing strategies for online business growth.

Here is a list of our top 21 digital marketing influencers that hold a unique view of how businesses can successfully market and engage with audiences online.

01

Larry Kim Google Advertising

Ryan Deiss

Ecommerce and Customer Value Optimization

As CEO and Founder of DigitalMarketer.com, he also is the creator of “Customer Value Optimization,” a strategy that has benefitted so many businesses already.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

Change occurs in a cyclical pattern; just like seasons, the marketing world is changing in phases. The opportunity for innovation and disruption is the largest that it’ll be for years.

The Future of Marketing

“When you’re looking to scale [your business], don’t look for somebody to be you. Look for somebody who is able to do that one thing that is really critical, better than you.”

Unique Approach

His marketing strategies have refreshed old techniques, emphasizing human engagement between a business and its customers.

02

Larry Kim Google Advertising

Larry Kim

Google and Facebook Advertising

As a long-time digital marketing influencer, Larry Kim is the CEO of a leading Facebook Messenger Marketing Platform, MobileMonkey, Inc., and founder of WordStream.

He is also an award-winning marketer and guest lecturer at MBA classes at Harvard & MIT.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

Marketing channels are ever-changing. Being on top of the latest trends and features platforms offer is crucial for optimal advertising performance. Marketers’ best bet is to continue investing in knowledge acquisition and training.

The Future of Marketing

Businesses’ adaptation to new online communication forms is key to connecting, engaging, and providing a great customer experience. New technology to acquire: chatbots, AI, and machine learning strategies to help users’ interaction signals.

Unique Approach

Chatbot conversation as the post-click experience with Facebook Ads and Instagram stories. Also, when added to a marketing strategy, Facebook Messenger ads can provide high-yield ROAS

03

Larry Kim Google Advertising

Neil Patel

SEO and Social Media Marketing

You’ll get the best knowledge on marketing and optimization strategies from this digital marketing influencer. Neil Patel co-founded Hello Bar, Crazy Egg, Ubersuggest, and KISSmetrics.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

We are seeing digital marketing change so much because of the adoption of new technologies.
“With machine learning and AI knocking at the door, we are going to be on a crazy rollercoaster. What worked once might not work in the future.”

The Future of Marketing

People will start moving their traditional ad dollars to performance-based marketing during recessions.
Marketing is going omnichannel so knowing how to construct a worthwhile strategy is crucial.
Watch his take

Unique Approach

Follow a one-by-one, omnichannel marketing approach. The key is to optimize your performance in each space with data insights and testing.

04

Larry Kim Google Advertising

Gary Vaynerchuk

Digital and Social Media Marketing

A well-known digital marketing expert and pioneer influencer on Youtube. “Gary Vee” is the owner of VaynerMedia digital marketing and acutely recognizes trends and pattern shifts that impact markets and consumer behavior.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“Look at the problem from different altitudes and bend the lines”
He believes it’s content that we are not fully optimizing rather than algorithm.

The Future of Marketing

Social media is the future of advertising, and audio and voice will be the future phase of digital marketing.

Unique Approach

Post everything on your social media pages, even if it is irrelevant to your niche. Get the attention of active users with different demographics.
Video content is king on social media.

05

Larry Kim Google Advertising

Rand Fishkin

SEO & Audience Building

Co-founder and former CEO of MOZ, and current founder of SparkToro, an audience intelligence search engine.

He dedicates his passion to helping people do better marketing through vlogs, blogs, and one of his latest books, “Lost and Founder.”

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“Despite the recession, digital marketing continues experiencing massive growth. Brands need to start working with inferred connections, as indirect tracking and implied attribution is on the rise.”

The Future of Marketing

Businesses are decreasing marketing budgets and investing more in branding. Measuring “untraceable” marketing metrics like awareness, interest, and visits will be crucial.

Unique Approach

1. Serve existing demand (SEO, PPC, sales outreach, many parts of content)
2. – Create new demand (brand awareness marketing, PR, guest contributions, etc.)
“I see WAY too much focus on #1 and almost none on #2. That’s likely a mistake”

06

Larry Kim Google Advertising

Brian Solis

Customer Experience

Brian Solis is VP, Global Innovation Evangelist at Salesforce. As an international keynote speaker, he focuses on thought leadership and research that explores digital transformation, innovation and disruption, and client experience. He humanizes technologies and trends to help leaders gain new perspectives for new ideas to thrive in the future.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“COVID-19 forced people to find new ways of working, shopping, and playing. Homebound consumers abandoned deep-seated shopping habits overnight, going online in droves and compressing a decade’s worth of digital adoption into months.
Although businesses responded quickly to a flood of new online customers, they faced unprecedented disruption.”

The Future of Marketing

“Growth is driven by customer success, success is driven by engagement, and engagement defines customer experiences. In order to deliver the types of experiences that customers want, we need analytics.”

Unique Approach

“It’s not just accelerating digital transformation, but human transformation as well. Emphasizing the new behavior is bringing new expectations and merging real-world and hybrid experiences; the next big disruption is loyalty, retention is critical, and acquisition is an opportunity.”

07

Larry Kim Google Advertising

Lilach Bullock

Lead Generation

Lilach Bullock is a digital marketing influencer with vast knowledge on online lead generation and a professional speaker. Website conversions, content marketing, sales funnels, and digital coaching are also her areas of expertise through which she helps businesses succeed.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“While people are increasingly tech-savvy, that doesn’t mean they’re ready to leverage any software you put in their hands fully.”
“People use so many digital tools daily that it can become quite difficult to keep up and spend the time getting to know what a tool can do for them”

The Future of Marketing

“The world of digital marketing is continuously evolving, and businesses in every industry must try to implement the changes to stay ahead of their competition. Technological advances, internet user behavior, inclusion, and targeting minorities with market campaigns is another important shift to be aware of. It’s important to stay on top of the latest trends.”

Unique Approach

“Setting marketing goals should always be the priority and basis of your entire strategy.
By achieving your digital marketing objectives, you’re also helping reach your overall business goals, boosting your sales, or improving your brand awareness.”

08

Larry Kim Google Advertising

Justyn Howard

Social Media

As CEO of SproutSocial, Justyn Howard simplifies social media management with the latest management software for social media. Extracting real value from social platforms, innovating social media strategy, and being on top of new updates and features is how he has helped many companies grow.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“All talk of social’s potential to transform a business is meaningless if marketers don’t have the tools to turn that talk into action.”

The Future of Marketing

“The power of social is its power to transform a business. That starts with seeing social differently.”

Unique Approach

“There’s more to social than the conversations brands have with customers. The rich, real-time data that social media provides can influence what we make, how we make it, and who we make it for.”

09

Larry Kim Google Advertising

Eric Siu

YouTube Marketing and Business Growth

Big on YouTube “Leveling Up with Eric Siu,” and Apple Podcast, “Growth Everywhere” is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing. Eric Siu, CEO at Single Grain, has co-hosted with digital marketing influencers such as Neil Patel. His custom strategies for optimizing businesses and accelerating their growth have come from his experience working with top brands like Amazon, UBER, and Nordstrom.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

Google continues to be the undisputed king of this particular realm, with Google Ads having the largest reach.
Though not quite as large as Google, Facebook Ads offers a happy medium between Google and Twitter, still offering a large reach and detailed targeting along with the ability to advertise using visual content and engage with audiences in real-time.”

The Future of Marketing

“Audio ads (whether on Spotify, YouTube, or direct podcast sponsorship deals) will continue to grow. And this goes hand in hand with the other marketing trends to watch out for: TikTok’s skyrocketing growth and the rise of the LinkedIn influencer.”

Unique Approach

“Try to figure out where your audience hangs out instead of just focusing on whatever is most popular at the moment. For example, if you run a swimming pool maintenance business, you might not want to aim for TikTok just because it’s the hot channel. You might instead look at creating instructional videos for YouTube.

10

Larry Kim Google Advertising

Ann Handley

Content Marketing

A digital marketing influencer and pioneer, Ann Handley writes on the latest about content marketing writer, inspiring many businesses.

A best-selling author for “ Everybody Writes”, she teaches people how to create engaging content.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“Content marketing is not new …what’s different in the last five years is that the tools have finally caught up. Content marketing is the backbone of marketing, and marketers have embraced that content is a cornerstone of modern marketing.”

The Future of Marketing

“Demand generation comes down to five key attributes; storytelling, supporting the entire customer journey, focus on seamlessness, human connection, and content.”

Unique Approach

“Brand voice is the new logo; every company needs a recognizable and relatable brand voice.”
“Your style guide is a starting point every marketer needs to evolve their style to meet changing audiences and markets.”

11

Larry Kim Google Advertising

Neal Schaffer

Social Media and Influencer Marketing

Assisting businesses in developing and executing marketing strategies, influencer marketing, and social selling initiatives on social media is how Neal has left his mark on small to large enterprises in the trajectory of his experience.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“Marketers need to become more data-driven and more focused on the end-to-end customer experience.”
“Social companies will need to realize that customer experience marketing is a necessity in order to thrive in today’s increasingly difficult market and find different ways to measure the ROI of their efforts there.”

The Future of Marketing

You will have to be completely data-driven to approach marketing effectively; marketing automation will be big.
And storytelling with compelling content to engage with social media will have to be innovative.

Unique Approach

“I embody both a data-driven approach to marketing activities solely focused on hitting ROI and strategic marketing objectives while also having a user-first approach to organic social media marketing with a focus on generating user-generated content and developing relationships with influencers to replace in-house efforts that are simply no longer effective.”

12

Larry Kim Google Advertising

Pam Moore

Social Media and Conversation Optimization

Guiding beginner and professional advertisers with her best strategies and techniques for boosting social media content, brand development, optimization, and more, Pam Moore is a strong marketing influencer through marketing and business development skills.

She is also recognized as a best-selling author and one of the Top 10 Social Media Power Influencers and Women Influencers by Forbes.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“Attention is the most scarce resource digital marketers have.”
“We need to do more than focus on “recovering” from the economic pressures, pandemic, and unknowns of today.”

The Future of Marketing

“Facebook and Instagram calls the shots, and we need to be agile to match the taste of our customers. Moreover, organic growth of content is dwindling to zero. People like conversations, and we can’t ignore social mediums since 77% of brand conversations are already taking place on social platforms.”

Unique Approach

“You can never go wrong by investing in communities and the human beings within them.”
“Marketers must get in the head of their customers and know exactly who they are serving and why!”

13

Larry Kim Google Advertising

Matt Bailey

Everything Digital Marketing

As a top marketing influencer, speaker, and corporate speaker, Matt Bailey has worked for some of the biggest, including Google, Experian, Proctor, and Gamble, Johnson & Johnson, Disney, ESPN, and ABC. He makes online marketing digestible by breaking down complex information and communicating it entertainingly. 

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“In a world of fake news, deep fakes, clickbait, and bots, you can’t believe what you see anymore. Ultimately, the challenge in every industry is trust.”
“For example, the worst places to learn how to optimize for Google rankings are the top Google results for SEO! You have content from the early 2000s mixed with highly promotional and ad-driven content.”

The Future of Marketing

“This won’t be a popular opinion, but social media is in for a rough patch. With privacy legislation, hacking, data breaches, fake news, and unsecure data, the lack of trust in social media apps is declining rapidly. People are starting to unplug, and with that, they feel freedom and empowerment. Be prepared for the unplugged generation.”

Unique Approach

“Every social platform uses its audience to gain valuable data to sell to advertisers so that they can make money. It’s primarily their audience, and they use it to make money.”
“1-Use social platforms to build your mailing list.
2-Focus social marketing to use their audience to grow yours.
3-Use them as they use you.”

14

Larry Kim Google Advertising

Brad Geddes

PPC, Google Ads, Ecommerce

As the co-founder of AdAlysis.com and bg Theory, where you can learn all things PPC-related, Brad Geddes has been doing paid search since 1998 and is an official Google Ads Seminar Leader who travels the globe giving workshops, in addition to offering online training through Simplilearn

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“There are two things eCommerce companies have to watch out for.”
“First is how Google matches search terms.
With all these “who, what, why, when, where” questions happening on mobile devices, we see an increase in poor clicks.”
“The second thing to watch for is responsive search ads.
After June next year, when you can no longer make the current ad formats, you have to think about how you can help the machine while still using your knowledge of your customers so they continue to buy from you.”

The Future of Marketing

“I’m seeing more companies making “how-to” videos for people who want to understand the products before buying.”
“Video and non-video ads on YouTube help you gather people into the funnel even before they’re ready to buy. Then you can run your remarketing or your product ads across YouTube to reach those users. You can also make YouTube remarketing lists, so people who watch a video could even see your ads across display networks.”

Unique Approach

“You must differentiate with a unique value proposition when you can’t beat the other companies on straight margins. If you have a higher conversion rate because the right people have clicked on your ads, you can afford a higher cost per click because your conversion rate went up.”

15

Larry Kim Google Advertising

Joe Williams

SEO, Freelance Marketing

This digital marketing influencer is the founder and an SEO trainer at Tribe SEO (rebranded from Zen Optimise). He also is an SEO skill expert for Digital Marketing Institute.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

Mass marketing behavior and expectations. Unless you sell a regular commodity that you can purchase anywhere, you need a personalized marketing message that not only speaks to your target audience but users reading it. Marketing needs to become and stay more personal.

The Future of Marketing

“True marketing starts with having a product that people want and offering it at the right time. Smart marketing will align market research and product design to position itself where the market is heading.” It will take industry insight and timing properly optimize towards delivering optimal advertising.

Unique Approach

“It is vital to align SEO objectives with overarching business objectives and use keyword and competitor research to build an SEO content plan that brings the right kind of visitors to your website.”

16

Larry Kim Google Advertising

Jay Baer

Digital Marketing Customer UX

A marketing consultant, speaker, and founder of Convince & Convert, Jay Baer has a niche focus on customer experience. He is a New York Times best-seller and the author of “Hug Your Haters,” “Youtility,” and “The NOW Revolution.” 

He publicly speaks about customer service while inspiring digital markets to convince and convert.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“Content is Fire. Social Media is Gasoline. Make Your Marketing So Useful; People Would Pay You For It.”
Technology has allowed marketers to use data in order to provide experience to consumers and customers. actually want.Described as ‘radically relevant’ by Jay.
“What you’re giving them is not relevant to them, and the antidote to that is, and will always be specificity and personalization.”

The Future of Marketing

“What I keep telling clients is that over the next 18 to 24 months, the businesses that will succeed disproportionately in every category are the businesses understand their customers.”
“Instead of trying to sell to the most people, without offense, the new marketing is to sell to people who are aligned with your brand mission, knowing full well that you’re going to offend a bunch of others.”

Unique Approach

“Giving customers an experience that is unexpected is an effective mechanism for creating word of mouth.”
“Eventually, nearly all businesses will need to:
1. Determine what the company’s values really are
2. Communicate them internally, and maybe change some team members to achieve alignment
3. Find customer segments that share these values
4. Signal values to those potential customers, and reap rewards

17

Larry Kim Google Advertising

Marsha Collier

E-commerce, Social Media

This impressive digital marketing influencer has written over 40 books, including “The Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More.” As An expert in customer relationships, social business, and e-commerce, Marsha has appeared on NBC’s Today show and ABC’s The View.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“Quality is the number one thing because there’s so much crap on the internet—so many experts who aren’t experts that it just hurts my soul.”

The Future of Marketing

“Content marketing does not have to consist entirely of materials your company creates. You can also see significant, positive results from content curation.” It can help develop mutually beneficial relationships between your company and others in your industry, contributing to a larger conversation.

Unique Approach

Build an audience that will follow you to new channels. “You have to understand your audience.”
Avoid the “shiny new object” syndrome. “You have to be aware of the channels and don’t fall prey to the shiny new thing.”
Move past demographics to better understand your audience.

18

Larry Kim Google Advertising

Barry Adams

SEO

An award-winning SEO consultant active since 1998, Barry shares his knowledge and experience with the industry; he speaks at digital conferences around the world about strategies he has applied with micro-businesses and well-known media brands.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

Marketers are either data-driven or creative-driven. There’s barely any overlap between them, and that needs to change.
Creativity in marketing needs data to keep it honest and accountable, and data in marketing needs creativity to make it human and be able to reach people.

The Future of Marketing

“I see a growing shift towards big platforms; all marketing will be focused on a brand’s space on a third-party platform like Google, Facebook, Apple, and Amazon.”
“Marketers will increasingly focus on generating and optimizing data feeds for these third-party platforms for maximum visibility.”

Unique Approach

“It takes years to build a good reputation, but only one wrong project to destroy it, so treat every client as a precious commodity that needs to feel truly appreciated and valued as a business. I don’t think that’s particularly unique or innovative, but this approach has certainly done well for me.”

19

Larry Kim Google Advertising

Madalyn Sklar

Social Media, Twitter marketing

The “Queen of Twitter”, Madalyn Sklar, hosts the weekly #TwitterSmarter Twitter chat and #SocialROI chat, bringing together hundreds of people in one-hour conversations about Twitter marketing. She also interviews digital marketing experts for her podcast and co-hosts in the weekly Communities That Convert. 

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“The biggest misconception I’ve seen is that people think you cannot sell or get customers using Twitter; they are always shocked when I tell them 80 percent of my business comes from Twitter.

The Future of Marketing

“Having a Twitter marketing strategy is extremely important for your overall online business,”

Unique Approach

Her #TwitterSmarter secret sauce:
“-Be consistent.
-Tweet every day.
-Go through notifications daily and respond.
-Use Twitter lists.
-Participate in Twitter chats.
-Engage. Engage. Engage.”

20

Larry Kim Google Advertising

Bryan Eisenberg

Customer-centricity in Digital Marketing

Bryan is well known for helping marketers worldwide improve conversion rates, develop engaging content, and improving customer UX. Recognized by eConsultancy as one of the top 10 User Experience Gurus and by LinkedIn as a Retail Influencer. His best-selling books of Call to Action, Be Like Amazon: Even a Lemonade Stand Can Do It, and others have inspired many.

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“When we deal with humans in a marketplace, there are so many more variables that we can’t control that will cause friction. Our job is to find as many as we can control and optimize those. Those that use the data to remove the friction the fastest and continue to evolve are likely to beat out their competitors.”

The Future of Marketing

“Customer-centricity is so simple and obvious, but so many companies are challenged with this.”
“It’s much easier to double your business by doubling. your conversion rate instead of doubling your traffic.” Follow and market to audiences ready to buy.

Unique Approach

“Start thinking who your customers are going to be in the future, not just your current audience or fans.”
“Caring about your customers has to start fundamentally from your core beliefs.”
“The single most important thing is to focus obsessively on the customer. You need to exceed your customer’s expectations.”

21

Larry Kim Google Advertising

Mari Smith

Facebook Marketing

Smith has followed Facebook marketing since the very beginning. As the “Queen of Facebook,” she is a Forbes’ Top Social Media Influencer. She has worked with a broad range of well-known businesses to help them develop effective approaches to digital marketing, live-streaming, Facebook and Instagram ads, and more. 

Take on Digital Marketing:

Changes in the Industry

The Future of Marketing

Unique Approach

Changes in the Industry

“’Old’ marketing models are simply not getting the same results anymore. And Facebook fatigue is a real thing. Many people are posting less content. Marketers are tired of having to jump through so many hoops to keep up with the latest AI and algorithm changes… not to mention the bugs and challenges (and non-existent support) on Meta platforms.

The Future of Marketing

“Now that Messenger and Instagram Direct have been fused together, and the API is open, the ability to offer a seamless in-app, end-to-end purchasing experience will soon be unrivaled. And the more Facebook’s apps can be baked together, the less likely they will be to get ‘unbaked.’ “

Unique Approach

Provide substantial content for audiences that they find valuable and compelled to share with their own audiences. Then, engage regularly by replying to comments, acknowledging shares, and embracing Facebook Live.
It’s vital to get social media activity to generate traffic, leads, and sales; to do this, you need to add CTAs with a clear message on what you sell, where to find out more, how to buy, etc.

What a list of digital marketing influencers, right? 

Well, with the digital marketing industry being an ever-changing field, you’ll stay on top of the latest trends, updates, and everything new with advertising online by keeping tabs on these marketing experts.

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