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Questions to Ask When Starting A Digital Marketing Agency

Antonella Saravia

3 weeks ago

Suppose you have been thinking about starting your digital marketing agency. We’ve been there, and as we’ve expanded, we’ve gotten better at starting projects. So, here are a few conversation starters for you and your team. 

Whether you're a solo entrepreneur or ready to lead a team, this is a started guide to help you uncover the complexities of the digital agency landscape and open the floor to basic questions.

What is your value proposition?

What do you offer that others can’t? The formation of your value proposition starts there. Here are a few quotes from friendly sources to help you understand why this statement is a vital driver of your business approach and communications.

To complete your value proposition, your team can answer the following questions:

  • What does your brand offer its customers?
  • What needs does it address?
  • Who else is in the market for addressing these needs?
  • How are they doing it differently?
  • What are the benefits of your services?

Two more examples:

"We were amazed at how hard it was to find a pair of great frames that didn't leave our wallets bare," Warby Parker states on its website. "Every idea starts with a problem. Ours was simple: Glasses are too expensive." Harvard Business School Online

For example, White Shark Media can offer its clients seasoned digital marketing experts at a reduced cost. We communicate how we have prioritized this to allow our clients to profit more from outsourcing white-label services.

What niche are you focusing on?

Here’s a tip from a full-service agency: don’t aim to be a full-service agency from the start. Marketing is a broad industry, and it’s easy to want to conquer all the different ways of recruiting clients. All businesses aim to thrive but do it thoughtfully. Focus on a type of marketing service and grow from there.

You don’t want to be average at a long list of services. Instead, be great at specific services and add as you go.

Questions to ask:

  • Where do your skills lie?
  • Is there market demand?
  • Who is the audience? Do you understand their needs?
  • What’s the competition like?
  • Can you build a business that adapts to trends and growth within the desired niche?
  • Can you add services in this space?
  • Does your know-how align with the market demand?

Determine the niche that you serve best, build solid products, and align your agency’s strengths with the market needs. 

How can you attract customers? Talent?

The wonderful thing about this bit is that you are a digital marketing agency, and you can use your resources and know-how to market your agency and attract customers. 

White Shark Media continues to expand its reach by focusing on the following marketing strategies:

Leveraging in-house PPC marketing

We use PPC to market our business. After all, it is our bread and butter, so it makes sense that we would benefit from it. Our highly skilled strategists focus on features that hone in on industries, geographical locations, and segments to make our campaigns highly targeted. 

We couple PPC campaigns with SEO practices. Whether blogging or video creation, we ensure all our content is SEO-friendly and optimized. 

Attending and hosting events for clients and talent

We’ve made it a point to establish our presence where we work. We seek out opportunities to co-host industry events to connect with potential customers.

Here are a few shots of recent events:

“Networking is key to business growth. How we connect might have shifted, but it's still as important as ever. It’s not just about swapping business cards; it's about building real relationships that open doors to opportunities—networking opens doors to job leads, industry friends, career tips, new ideas, and insider info. It's not just about personal and professional growth; it's about making connections that provide an (insightful) edge. As humans, we are social creatures. That's why we invest in building relationships at White Shark Media. We're part of the Miami Chamber of Commerce and Latin Builders Association and have our own PR game going. We're all about expanding our circle and making meaningful connections.”

Ana Aragon, Enterprise Marketing Director at White Shark Media, sharing valuable insights

Ana Aragon

White Shark Media

Additionally, we know that recruitment is essential. Consider that 58 percent of recruitment comes from social and professional networks. We have become an authority locally by hosting webinars, trainings, and lectures on trending topics. 

Some tips to get you started on networking:

  • What topics could you speak to without preparing?
  • What industries would you like to offer your services to?
  • What industry organizations are in your area?
  • What universities are in your area? How can you work with them to educate up-and-coming graduates on marketing?
  • Who is your ideal client, and what kind of organizations or pastimes do they like?


Are you looking to outsource some marketing services? We have 14+ years of experience and have managed over 35K advertising campaigns. Our business exists to help yours grow.

Visit our website to learn more about all the white-label services we offer our digital marketing clients.