There is so much opportunity when it comes to valentines! With the big day just around the corner, don’t leave the chance to attract more customers to your business out on the table. Whether you have massage services or sell flowers, chocolates, jewelry, or any other romantic gift, you need a solid digital marketing strategy to make your business the top pick for Valentine’s online shoppers.
Did you know that 62% of consumers aged 25-34 plan to celebrate this year, spending an average of $185.81 on various services and goods?
Take a look at these powerful marketing strategies and tips on using Local Services Ads, Google Business Profile in SEO, and social media to boost your Valentine's Day marketing.
If You’re a Local Business, You Must Try LSA
Local Services Ads are online advertising that shows up at the top of Google search results when people look for local services in your area. They differ from regular Google Ads because they only charge you when you get a phone call or a message from a potential customer, not when someone clicks on your ad. This means you only pay for leads that are interested in your services, which can save you money and increase your return on investment.
To use Local Services Ads, you must create a profile on Google Local Services and verify your business information, such as your location, hours, services offered, and reviews. You also need to set a budget and choose the areas and categories you want to advertise in. Once you do that, Google will automatically match your profile with relevant searches and display your ad at the top of the results page. When someone clicks on your ad, they will see your phone number, website, ratings, and a "Google Guaranteed" badge that shows that you have passed Google's screening process and background checks.
Local Services Ads are a great way to showcase your credibility and trustworthiness as a local business and generate more leads from Valentine's online shoppers. You can also use them to highlight any special offers or discounts that you have for the occasion, such as free delivery, gift wrapping, or personalized messages.
So if you are an acupuncturist, personal trainer, weight loss center, barber shop, child care, dance instructor, hair/nail salon, massage therapist, tattoo studio, or yoga studio you could be engaging with Valentine shoppers and growing your leads.
See if your business qualifies using this link.
SEO: Optimize Your Google Business Profile
Another way to improve your online visibility and attract more customers this Valentine’s is to optimize your Google Business Profile. This is the listing that shows up on the right side of Google search results when someone searches for your business name or category. It contains important information about your business, such as your address, phone number, website, photos, reviews, and more.
To optimize your Google Business Profile for Valentine's online shoppers, you need to make sure that all your information is accurate and up-to-date. You also need to add relevant keywords and phrases to your description, such as "Valentine's Day gifts", "romantic ideas", or "special deals". You can also use the "posts" feature to share timely updates about your products, services, events, or promotions. For example, you can post a photo of your best-selling Valentine's Day item, a video of how you prepare your orders, or a testimonial from a happy customer.
Increase your chances of showing up in the "local pack", which is the section of Google search results that displays the top three local businesses for a given query, by optimizing your Google Business Profile. You can also enhance your reputation and credibility by encouraging your customers to leave reviews and ratings on your profile. This will help you build trust and loyalty with your existing customers and attract new ones.
Influence through Social: Get Ideas on Trends and Virals
Another option to include in your digital marketing strategy is social media to create buzz and engagement around your Valentine's Day marketing campaign. Social media platforms like Facebook and Instagram are ideal for showcasing your products or services in a creative and appealing way. You can also use them to interact with your followers, answer their questions, solicit their feedback, or run contests and giveaways.
Tips for Valentine's Day
- Upload high-quality images and videos that capture the attention and emotion of your audience.
- Use hashtags that are relevant to Valentine's Day and your niche, such as #valentinesday2024 #lovelocal #bestvalentinesgift
- Create content that is useful, informative, entertaining, or inspirational for your audience. For example, you can share tips on how to choose the perfect gift for your partner, stories of how you helped customers find their match, or quotes from famous love songs or movies.
- Encourage user-generated content by asking your followers to share their photos or videos of how they used or enjoyed your products or services. You can also feature them on your stories or feed as a way of saying thank you and building rapport.
- Collaborate with local businesses or influencers, sharing your target audience or values. You can cross-promote each other's products or services, offer discounts or coupons to each other's customers, or co-host a live event or webinar.
You’re Still in Time To Get a Campaign Up and Ready
By using a mix of marketing platforms for Valentine's Day marketing, you can increase your brand awareness and reach new customers who may not be aware of your business. You can also create a sense of community and loyalty among your followers and customers by showing them that you care about them and their needs.
Valentine's Day is great for growing your business and generating more sales. Using Local Services Ads, optimizing Google Business Profile SEO, and posting content on social media, you can create meaningful engagement with Valentine’s online shoppers to help you reach your goal. Stop procrastinating, and plan to launch a campaign with us this week!