Writing an Ecommerce Category Page With the Right SEO Approach

Nohelia Lacayo

1 year ago



Category pages sit right between your homepage and product pages when it comes to your site structure. They display a group of products that have something in common and essentially serve as an index or topic page for that group of products. They are also vital to a customer’s navigation through a site. There, they can access a wide range of product types that they’re interested in. 

Most importantly, category pages work as great landing pages for ECommerce sites. Due to their power to attract users from search engine results, they are a crucial component of an ECommerce’s SEO Strategy. For this reason, they should be optimized with SEO-friendly content and display important information.

Throughout this blog, we’ll cover what content ECommerce category pages should contain in order to be SEO-friendly.

The Ultimate Guide for SEO Competitor Analysis

The Importance of SEO Content for Category Pages

The pages dedicated to specific product categories display a range of products, making them suitable for targeting keywords that are generic but not overly broad. Ahrefs refers to such keywords as “The Chunky Middle” of search queries. Conversely, an e-commerce homepage may target keywords that are too broad and highly competitive. On the other hand, a product page can focus on very specific keywords that have low search volume.

category page strategy

This is why it’s imperative that ECommerce sites optimize their category page’s content to instance the right keywords and rank higher. This will get the page a higher click-through rate (CTR), up to 27.6%, if it ranks in the 1st position. As a result, the page’s products will be displayed to more potential customers.

Now, let’s get into how you can optimize your category page’s content to be more SEO-friendly and rank higher.

How to Write SEO-Friendly Content for Your Category Page?

1. Begin With Keyword Selection

As mentioned above, it is important that category pages target general but not too broad keywords. There should be a good balance between keyword difficulty and search volume. There are plenty of tools out there to perform complete keyword research. Find some of them below.

  1. Keyword Planner
  2. Ahrefs
  3. SEMrush

Pro-tip: Keep in mind that your target keywords should be integrated seamlessly into your content. Avoid keyword stuffing which is a negative ranking factor. Ideally, your page should contain 2-5% keyword density.

2. Optimize Your Meta Tags 

Once you choose your keywords, you should optimize your meta tags. This includes your title tag and meta description. Your metadata is the very first thing your potential customers see on the search results page. 

Ideally, both your title tag and meta description should contain your main keyword. Additionally, they should identify your value, so include an attractive call to action and be engaging.

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3. Write Relevant Headings

Headings help users quickly scan your page and decide if it offers what they’re looking for. Your category page should have a clear heading hierarchy starting with an H1, followed by H2s, H3s, and so on. Your headings should also contain your selected keywords.

headings hierarchy for category page

4. Write a Category Description

Right under your optimized H1 should come a category description. This should give the potential customer an idea of what types of products the category offers and what makes your brand different

For example, if you sell women’s jewelry, your category page for rings should describe whether you offer gold or silver rings. Additionally, you should mention what makes them different from your competitor’s rings.

5. Add Product Details

Your ECommerce category page lists every product under a determined category. Don’t forget to add key product details such as the product name, price, availability, rating, and a small description.

6. Showcase Popular Products 

A “Most Popular” section is a great way to draw users’ attention. By displaying your best-selling products, you can save them a lot of navigation time. Remember to link to each product to ensure your potential customers can easily reach them. 

7. Include Customer Reviews

Matching your best-selling products with powerful reviews is a recipe for success. A 2017 research by Inc. found that 84% of people trust online reviews as much as personal recommendations.

8. Link to Other Related Categories

Internal linking is another vital aspect of SEO for ECommerce category pages. Aside from linking to all products under the specific category, you can connect to other related categories. 

As an example, we could link our women’s jewelry ring category page to the bracelet and necklace category. This way, we can help our customers “match” their rings to other jewelry pieces.

9. Add a FAQs Section

FAQ sections are a great opportunity to add more SEO-friendly content. We can instance keywords and add more valuable content while answering our customer’s most important questions.

Pro tip: Check out the “People Also Ask” section while googling your keywords for FAQs ideas.

category page faqs

10. Include Useful Shopping Guides

The content on your category page should assist users in making a purchase decision. Writing shopping guides as part of your SEO content strategy is highly helpful for users and also serves as an internal-linking opportunity. If your category page leads your potential customers to your blog, you also help that blog rank higher.

Boost Your Ecommerce SEO Strategy With Expertly Written Category Pages

Creating SEO-friendly content for your eCommerce category pages is a crucial step towards encouraging your customers to make purchases. Moreover, by leveraging professional SEO management services, you can optimize your category pages with high-quality content that ranks well on search engines.

At White Shark Media, we specialize in providing personalized eCommerce SEO strategies to help your website achieve higher rankings, click-through rates, and conversion rates. Our team of experts can work with you to identify the most effective keywords for your category pages and create compelling content.