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Our Top 5 Posts of 2013

White Shark Media

10 years ago



2013 w a great year for content growth at White Shark Media. From AdWords beginner’s guides to complex how-to articles, our-top-5-posts-of-2013our posts have helped a lot of business owners and Marketing experts to polish their AdWords skills and improve their AdWords performance.

We want to thank all of our subscribers for making our blog a go-to platform to answer their Online Marketing questions.

In this post, we have compiled the most popular posts of the year, so you can recap the best practices, updates, and tips to achieve successful results for your AdWords in 2014.These are the posts that you have considered the most valuable for your business and AdWords learning:

3 Amazing Tools to Analyze Your AdWords Competition

Competition analysis tools can be of great help. The question is: What are you going to do with the data or information you gather from these tools? In this blog post, we take a closer look at 3 tools we use at White Shark Media to analyze our competition and give you guidelines on how you can use them to your advantage.

28 Tips For AdWords Beginners I Wish Someone Had Told Me [Infographic]

When you’re first starting out with AdWords there are so many things you need to know and understand that it’s almost impossible to grasp them all.

To help you get started with your new AdWords campaign, we’ve written a list of all the helpful knowledge you need to successfully manage AdWords. Granted, all these tips are not necessarily beginner-friendly, but they certainly help you to get ahead of the AdWords learning curve.

5 Reasons Why Small Businesses have a Hard Time with AdWords

Being an SMB’s and competing in the AdWords arena is not necessarily an easy task to accomplish, especially for businesses that just started advertising with AdWords.

SMBs and Ecommerce businesses make the same decision to integrate AdWords to their Marketing efforts and expect an immediate return on their Investment. After the first month of using AdWords, they are quickly disappointed because they don’t see an increase in their sales, so they decide to quit.

I this post, we explore the concrete reasons why SMB’s owners struggle to get started with AdWords to help your business avoid the hurdles and have a smooth start with Online Advertising.

Typical AdWords Mistakes: Budgets and Bidding [Series]

Really getting to know AdWords takes time and practice. We start out with some kind of knowledge foundation, but it’s not until we start to work with our own campaigns that we start to really grasp what AdWords is all about.

In this post by one of our founders, Andrew Lolk, we share the most common AdWords mistakes concerning bid and budget management that an AdWords expert makes throughout his career with the hope you can avoid them in the future.

The Ultimate Checklist on How to Optimize Your Google AdWords Campaign in the First Month [Infographic]

AdWords campaigns are notorious for being hard to control in the first month due to several reasons: Quality Scores can jump up and down, you have no historic data to base decisions on, you don’t have a performance baseline to establish a sweet spot for bidding and ad position, among other challenges.

Therefore, the first month of optimization is vital to establish a successful AdWords account. We have summed up the first-month optimization process in this infographic with a timeline and tasks to develop for your first month in the AdWords adventure.

Honorable Mentions

The following posts did not get as many visits as the top 5, but they generated the most conversations amongst PPC experts and business owners on LinkedIn and Google+.

71 Ad Tests You Can Try in Your AdWords Campaigns Today [Infographic]

To better help the White Shark Media experts and other AdWords professionals, our CMO Andrew Lolk created the ultimate list of ideas you can use for split-testing AdWords ads with 71 different ad tests you can try in your AdWords campaigns immediately.

Hopefully, each ad test he recommends in this infographic will spawn 5 or more ideas for how you can make a custom test for your unique campaigns.

7 Best Practices for Split-Testing Ad Copies

There are so many questions when it comes to split-testing your ads: Which Metrics Should Be Considered? How Long Should I Split Test for? What Settings Should I Use? How Many Tests Should I Run?

Ads are one of the most important parts of your AdWords campaign. They’re basically the doors to your website with a Welcome Sign telling potential customers “come in and shop here”. Follow these seven simple tips that can lead you to the right ad copy and make your AdWords efforts successful.

How AdWords Express Sabotages Small Business Owners Before They Even Get Started

AdWords Express is yet another feature in Google AdWords that tries to make it easier for small businesses to advertise on Google without spending much (if any) time on managing their AdWords account.

In this post, we identify the four main reasons why most AdWords Express campaigns miserably fail. Most of the reasons are tied to basic best practices for successful AdWords advertising.

Keep Learning

As the legendary Bruce Lee said: “Life itself is your teacher, and you are in a state of constant learning”.

Being an AdWords professional requires a lot of dedication to keep up with new features and updates, it requires being in constant learning.

We are also in constant improvement and learning at White Shark Media thanks to your comments and feedback. If you have any questions or comments, let us know. That’s what keeps us alive!

The information we’ve shared with you is based on our hands-on experience as AdWords professionals, we hope you find the free resources we’ve provided throughout the year valuable and take advantage of them to benefit your AdWords management.


Happy Holidays from the White Shark Media Family! 🙂

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