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The Go-to Channel To Enhance Marketing Strategy: Facebook Ads For Builders



Facebook Ads is the platform to get your home-building business in the digital market spotlight. Through Facebook, you can reach users interested in your business’s services, whether they are aware of your brand or not. To give you a better idea of the massive reach that this platform has, here are some interesting stats:

  1. Facebook has 2.91 billion monthly active users.
  2. 36.8% of the world’s population uses Facebook monthly.
  3. 69% of Americans use Facebook.
  4. The average organic reach of a Facebook Page post is 5.2%.
  5. Facebook’s potential advertising reach is 2.11 billion people.

Building your brand online takes more than just buying ads and boosting posts on Facebook. Nowadays, implementing an effective marketing strategy for your business’s Facebook page is the way to go for better performance.

What Are Facebook Ads?

Facebook Ads is a social media marketing platform that lets you connect with your business’s potential customers while they browse through their feeds.

Advertising through Facebook is a great opportunity to promote your business while also creating a sense of community. A common misconception is that Facebook is all about just paying for your posts to show up on people’s feeds; however, it entails much more than just posting on your Business Page. It requires a strategy and specific actions to achieve your goals.

The Beginner's Guide to Facebook Advertising

Why Should You Invest in Facebook Ads?

Advertising on Facebook poses a lot of benefits to your home-building business. Not only will you be advertising in one of the most recurrent places people go to when they’re checking their phones, but you’ll also get a chance of connecting with them. Some more benefits that we can mention about Facebook Ads include:

  • Cost-effective advertising compared to other pay-per-click platforms.
  • More user engagement and higher volume of leads.
  • Lower cost per action.
  • Access to unique and customizable audience targeting.
  • Special ad positioning.

We could go on and on about the many benefits of advertising for home building services on Facebook. It has become very common for businesses to include this digital marketing approach in their strategy as it opens the door to an exclusive audience.

Frequently, business owners have a few questions and doubts before they start running Facebook Ads. One of these common doubts is about the budget that will work for them the best. Check out our video below to learn more about what’s the most reasonable budget for your home building business.

The Beginner's Guide to Facebook Advertising

Look at Your Facebook Page as Your Business’s Front to Online Users

Your business’s Facebook page is where you can fully display what your services are as a home building company. The main advantage of doing so is that you also get to interact with your customers and followers through your posts.

facebook business page for builders

Facebook Business pages are specifically for advertisement and promotion. They’re also ideal for home-building businesses since they can benefit from the added exposure and enhanced experience with potential customers.

Tap Into a Special Audience Through Special Ad Categories

Unlike other pay-per-click advertising platforms, Facebook Ads has a special ad category focusing on the housing industry. If it weren’t for this ad category, housing ads not marked as such would get banned on Facebook. The main difference between regular ads and housing ads on Facebook has to do with the requirements and restrictions.

Housing ads have limited targeting to protect Facebook users that are actively searching to buy houses online or browsing through Facebook community pages before they make a buying decision.

Even within these restrictions, Facebook housing ads are ideal for your home-building business’s brand awareness through social media. It is a known fact that people will Google or Facebook most of anything they’re interested in at any time and place. These searches leave a print in what they’re actively searching for and thus help build their own buyer profile to help businesses target them.

facebook special ad categories

Take On the Facebook Ads Wave And Surf Through Newfound Leads

Time and time again, Facebook has proven that it brings diversity to the virtual marketplace. It’s known that it still holds a top position as one of the most frequently used social media platforms. So, why not take advantage of its popularity through Facebook Ads?

Make the most out of building your business’s digital presence and business front to welcome potential customers browsing through their Facebook feeds. Give your customers the information they want to know about easily. At the end of the day, Facebook isn’t just a social media platform; it’s also a place that lets businesses reach the right people as they browse through their feeds. Learn more about how you can use Facebook Ads for your home-building business’s benefit by subscribing to our blog.