March 28, 2016, marked the day in which AdWords revealed that it would update its interface to a more user-centered design.
On August 10, 2016, some users got a first-hand look at the update way ahead of schedule!
According to the announcement, areas of the redesign would roll out to select advertisers over the next year for testing and feedback.
User Reports On the New Interface
On August 10th, a few AdWords users began to see the new UI showing up in their accounts. The next day, Google confirmed that the interface has indeed begun it’s rolling out phase.
Yatin Mulay of Marketing Zen Online tweeted a first-hand look of the new interface. He went on to say that “some features were hard to find in the new interface and that it was a ‘radical’ change.”
Other users have requesting interface clarification from Google via Twitter, as well. For example, David Sottimano:
So far, it seems the new interface is not such a quick adjustment.
However, though it may take some time to get used to, Google has assured that all changes to the AdWords user interface are purely design changes that won’t alter the core functionality of the system.
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