Enhanced CPC or Target CPA?

by Mar 15, 2019Google Ads0 comments

If your goal is to increase conversions at a certain CPA target, choosing between Enhanced CPC or Target CPA can be difficult. It is important to understand the differences between these strategies to make the most out of your PPC campaigns.

After many years of experience managing PPC campaigns, we know which strategies work best for the different types of industries and portfolios that we manage.

Recently, one of our PPC Strategists switched from Enhanced CPC to Target CPA for a client in the sports industry. The results were incredible!



  • Conversions increased by 734.39%
  • Cost per conversion decreased by 54.84%
  • Conversion rate increased by 159.86%

It was critical to analyze past conversion data to avoid bidding for unprofitable keywords.

This strategy has allowed us to focus on other aspects of the accounts while getting the most conversions for our client and increased ROI. If you want expert advice on which strategy to use, feel free to contact us!

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Author: Ana Sandino

Ana Sandino

Ana is the Marketing Communications Coordinator at White Shark Media. She has a BA in Business Administration with an emphasis in International Business. On her free time, she enjoys working out and spending time with her family.

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