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Our Top 5 Online Marketing Posts Shared Through Buffer

White Shark Media

10 years ago

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In 2013 we started using Buffer and let me tell you, it was the best decision we’ve made to improve our social media efforts.

We have used other tools in the past that have the basic capabilities as Buffer, but Buffer managed to deliver simplicity, user-friendliness, and functionality all in one.

Have Specific Tactics Within Your Social Media Strategy

We have integrated Buffer as part of our marketing strategy simply because it increases our productivity.

We follow the 4-1-1 social media-sharing ratio outlined by the experts from Copyblogger in “How to Create an Influencer Plan that Drives Your Content Marketing”.

Basically, we share six pieces of content a day, four of those pieces are posts from influencers in our industry (PPC, SEO, SEM), the one-piece is an original piece by our experts at White Shark Media, and the last one is a promotional piece or evergreen content.

For those of you who are not familiarized with Buffer, this app allows you to schedule content to be shared automatically throughout the day across all your social media channels. What’s more, Buffer gives you an analysis of your activity so you can identify what is working for your brand and what levels of engagement you are reaching in a particular channel.

Thanks to Buffer we have been able to increase our social engagement. We have more time to look for quality content to share, and we have more time to engage with influencers in our industry. Additionally, we have more time to reply to comments and feedback from our customers and prospects on social media and generate conversation for the specific posts we are sharing in the Google + communities and LinkedIn groups.

In the end, is not just about sharing information, it’s also about creating a relationship with followers to build a community. You may know as this concept as “Conversational Marketing”, which is what Online Marketing has evolved into in the last decade.

So without further ado, here is our list of the most popular posts we’ve shared with you this year on different topics such as Content Marketing, Social Media Marketing, Paid Search, SEO, and Marketing Strategy for SMBs and Ecommerce businesses:

1. “How Google Plus Profiles & Pages Gain Search Authority” by Mark Traphagen

2. “A Beginner’s Guide to Content Marketing” by Mark Hayes

3. “6 Ways to Boost Your ROI from Online Marketing” by Carlos Rodriguez

4. “Mark Cuban’s 12 Rules for Startups” by Mark Cuban

5. “Engaging The Hispanic Demographic with Google AdWords & The Consumer Barometer” by Andrew Lolk

In this hectic world, we need to take advantage of the tools that allow us to be more productive. Our bosses want us to be faster and more effective in everything we do. Buffer has come at the right time for Online Marketing, as the number of Ecommerce and local businesses breaking into Online Marketing is quickly growing.

As a goal to increase productivity and engagement with potential and existing clients next year, we plan to leverage Buffer as much as we can. We advise you to do take advantage of tools like Buffer, Tweriod, HootSuite, and Feedly to streamline your social media efforts and be more effective in your community engagement. A word of warning is to never forget that you are trying to reach people and their emotions, so by no means, you should use these tools in a monotone manner. Remember to never lose your personality and human touch in your interactions in social media.

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