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Supercharge Google AdWords Campaigns Using Remarketing – Shark Bite [Video]

White Shark Media

10 years ago



In this Shark Bite, Andrew explains how to use Remarketing on using audiences to get the most of your Google AdWords campaigns.

In the video he covers:

– Why you should add your remarketing audience to your existing campaigns with a 0% bid adjustment.

– When you should bid higher or lower for your remarketing audience.

– Why you should expand into broad match keywords, how to increase the reach of your top-performing AdWords campaign.

– The benefits of using generic keywords that you wouldn’t normally use.

– Creating new campaigns or Ad groups to use different Ad messages.

For more information on how to supercharge your Google AdWords campaigns with remarketing for search, read Andrew’s blog.

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