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Supercharge Google AdWords Campaigns Using Remarketing – Shark Bite [Video]

White Shark Media

9 years ago

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In this Shark Bite, Andrew explains how to use Remarketing on Google.com using audiences to get the most of your Google AdWords campaigns.

In the video he covers:

– Why you should add your remarketing audience to your existing campaigns with a 0% bid adjustment.

– When you should bid higher or lower for your remarketing audience.

– Why you should expand into broad match keywords, how to increase the reach of your top-performing AdWords campaign.

– The benefits of using generic keywords that you wouldn’t normally use.

– Creating new campaigns or Ad groups to use different Ad messages.

For more information on how to supercharge your Google AdWords campaigns with remarketing for search, read Andrew’s blog.

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