Home services marketing has taken a new spotlight in the current industries, becoming increasingly popular and competitive in the PPC market. Due to the pandemic and more people staying at home, there’s a higher demand for local home remodeling services. Now, it’s safe to say that the home services industry is here to stay and has become a dominating trend in search queries for search engine marketing.
As a home services business owner, you may be wondering how you can continue to grow your business alongside the market. We’re here to help you learn how to improve your home services marketing.
Focus On Your Website’s User Experience
Business owners often set up their website and don’t come back to it for optimization. Today, your business’s website is highly important and can be a driving force towards achieving your revenue goals. When we talk about a website, we also need to consider a user’s experience.
Is your business’s information easily accessible on your site?
Is there a smooth flow for users to not get lost navigating your site?
These are just a few of the questions you need to ask yourself when you look at your website from a customer perspective.
Optimizing your business’s website involves more than one moving piece besides providing easy navigation. Website optimization for enhancing your home services marketing also deals with the relevance of the information displayed on your service pages. You should avoid at all costs cluttering pages with too much irrelevant information. Stick to information that will prove relevant to users curious to learn more about your home services business.
One last tip we can recommend about your home services website is that it might be time for a redesign if it looks outdated. Your business website should impress your audiences with the services you offer, it can easily be transmitted through your website’s updated content and visuals.
Content Is King
Piggybacking on the idea that your website needs to provide an excellent user experience, content is another priority for better website performance. Your website content should share information about your business that will keep users engaged. Optimal content should answer common questions about your business’s services and have information readily available for potential customers to learn more about your business.
What are the estimated costs for a new air conditioning installation?
How often should you give your roof maintenance?
What’s the right floor for your project?
These are common questions that potential customers may ask when researching for their home improvement projects.
A great way to implement a strong content strategy is to write blogs that answer frequently asked questions and give pointers to potential customers about where they should start. Through blogs, you gain the ability to inform potential customers about what they’re researching while also getting them acquainted with your business. This will increase the likelihood of them signing up for your services.
Search Engine Optimization (SEO) For the Win
SEO is a prominent marketing tactic that demonstrates that organic traffic is achievable with the right strategy. Applying an SEO strategy to your home services marketing plan can push your business forward significantly on the search results page without having to invest in PPC campaigns; it’ll just take longer to see results.
The purpose of Search Engine Optimization is to attract traffic organically by also improving a website’s ranking. However, much more comes into play when talking about SEO for your business’s website. Learn more about SEO through our YouTube channel.
Pro Tip: Boost your online presence by setting up a Google My Business page that shows all the basic information for prospects to reach out to your business.
Join The PPC Wave
If at this point, your home services business isn’t running a PPC campaign, then consider this a wake-up call to implement this practice ASAP. Like SEO, PPC can put your business on the online grid and get results quickly. PPC differentiates itself from other digital marketing strategies because it’s the leading home services marketing effort out there.
More home services businesses opt to include PPC campaigns in their marketing efforts to gain more visibility for their business and increase user visits to their website. Driving people to your website is as easy as clicking on a pay-per-click ad while browsing through search engines like Google and Bing.
Check out what PPC can do for your business just as it has for others:
Overall, PPC advertising can bring more traffic to your website and more leads for your business. In PPC, every click counts, and you will notice how quickly your business will start getting noticed while people search for queries related to what you offer.
Everyone’s On Social Media, Why Isn’t Your Business?
Social media advertising is at its peak performance for businesses that want to promote their brand and services online. Everyone’s constantly checking their phones, and usually, it’s to hop on one of the popular social media platforms like Facebook or Instagram.
Luckily for business owners, Facebook Ads exist. Meta is another form of pay-per-click advertising that takes place on both Facebook and Instagram platforms. Businesses can create an online digital presence while building a community with their Facebook or Instagram page followers. Brand awareness and community building are just the tip of the iceberg for Facebook Ads benefits. Facebook/Instagram Ads can do wonders for your business, our most recent blog tells you how.
You can be hesitant towards making a move with social media, but it’ll be worthwhile for your business’s exposure to new customers. Unsure about what your social media ad spend should be? There’s a budget that fits every industry.
Maximize Your Business’s Potential
There are many ways to improve your home services marketing; just find the best strategy for your business goals.
These tips should activate your ideas on how to improve your home services marketing. As a quick recap, here are bullet points to take note on for upgrading your home services business:
- Enhance your website’s user experience through easier navigation.
- Implement a content strategy that attracts users to your website.
- Take the SEO route and gain organic traffic.
- Run a PPC campaign that will bring brand awareness and leads to your business.
- Consider Facebook/Instagram Ads and create a solid digital presence for your business.
Taking these into consideration for your business’s home services marketing can significantly impact your marketing goals and expectations. Don’t be scared to try something new for your business and leave potential contracts on the table.