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The 30 Best PPC Experts to Follow in 2015

by | Jul 16, 2015 | Marketing | 0 comments

We are looking to simplify the process of staying up to date with the world of PPC by compiling a list of the people who are constantly renovating the PPC industry.

In this list, you will find a wide array of personalities with specific skill sets that can help you not only learn the basics but also keep updated with the latest trends.

Enhance your knowledge and management of the ever-changing digital marketing world by simply dedicating 15-30 min a day reading either a blog post, chapter in a book or tweet by one of these PPC Experts.

1) Larry Kim White Shark Media Blog

Founder CEO at MobileMonkey@larrykim

Why Follow

Besides being recognized as the most influential PPC expert in 2012 and 2013. Larry is a social media butterfly when it comes to promulgating the when, why and how for numerous advances, features and tips in the PPC Industry. He also is an influential speaker at numerous digital marketing conferences.

Interesting Facts

  • Larry practices photography in his spare time
  • He is the most retweetded search engine marketer

Video

Top Hacks for PPC: An Interview with Larry Kim

Best Articles

2)  David Rodnitzky White Shark Media Blog

CEO and cofounder of 3Q Digital, Founder of the LinkedIn Online Lead Generation Group, Advisor to Marin Software and regular contributor to the 3Q Digital Blog – @rodnitzky

Why Follow

David bring over 13 years of experience in the digital and SEM field to the table. He is also the CEO of 3Q Digital a team of over 100 digital marketing experts that manage more than $400,000, 000 ad spend for their clients.

Interesting Fact

  • He is a huge fan of the Iowa Hawkeyes

Best Articles

3)   Elizabeth Marsten White Shark Media Blog

Director of PPC at Commerce Hub, PPC Speaker at SMX, mozCon and PPC Hero, ClickZ Columnist – @ebkendo

Why Follow

Author of “PPC Fundamentals and Google Shopping”, Elizabeth shares her vast knowledge with an emphasis on the shopping network in conferences all over the world.

Interesting Facts

  • Elizabeth practices Kendo (womenskendo.com)
  • She’s our CMO’s favorite person in PPC 🙂

Video

 PPC Masters 2014 – Proving the ROI of social PPC

Best Articles

4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page

Book

4) Matt Van Wagner White Shark Media Blog

Founder and President of FindMeFaster, Speaker at SMX and SES, Member of SEMNE and SEMPO, Contributor at Search Engine Land – @mvanwagner

Why Follow

Matt has experienced the transition in the evolution of the marketing industry and has had to grow along with the uncharted digital marketing industry. Because of this, not only does he have a successful firm but has been a highly influential speaker over many years.

Interesting Fact

  • The last direct mailing he ever sent was 880 lbs. But it generated just one lead

Video

Matt Van Wagner discusses Where Paid Search is going for 2013

Best Articles

5)  Frederick Vallaeys White Shark Media Blog

Co-Founder of Optmyzr, Contributor for Search Engine Land, Teacher, Speaker at SMX and HeroConf –

@siliconvallaeys

Why Follow

He is a former AdWords Evangelist. He recently came up with three tools to improve results from AdWords by using automation.

Interesting Facts

  • He is one of Google’s first 500 employees
  • He speaks Dutch and French

Video

Frederick Vallaeys CEO of Optmyzr on Automating ad campaigns

Best Articles

6)  David Szetela White Shark Media Blog

CMO for Vizion Interactive, Author, Columnist for SEW, MarketingSherpa and SES Speaker – @Szetela

Why Follow

One of the top PPC Advertising experts to follow on twitter who has published articles and books on PPC Display Advertising. By joining his PPC Pro People you can connect with more than 8,000 PPC professionals.

Interesting Facts

  • He hosts a weekly radio show called PPC Rockstars
  • He is a former Apple Executive
  • Holds an MS in Flavor Chemistry

Video

Staying On Top of Your PPC Game

Best Articles

Get More Attention with Legal PPC Ad Symbols

Books

Pay-Per-Click Search Engine Marketing: An Hour a Day

7) Brad Geddes White Shark Media Blog

Founder of CertifiedKnowledge.org and AdAlysis.com,Official AdWords Seminar Leader – @bgtheory

Why Follow

Brad participates in conferences all over the world and runs Google AdWords 301 trainings.

Interesting Facts

  • He holds a BA in Psychology
  • He is an Eagle Scout (Boy Scouts of America)

Video

Brad Geddes of bg Theory on Google AdWords

Best Articles:

Should You Upgrade To AdWords Enhanced Campaigns?

Book

8) Mike Rhodes White Shark Media Blog

CEO and Founder of WebSavvy, Google AdWords speaker, PPC Evagenlist, International Speaker, Best Selling Author – @thegoogleguy

Why Follow

As founder of one of Australia’s top PPC Agencies, and a PPC “ninja master”, Mike brings innovation to PPC advertising by using it as a tool for business growth rather than a traffic magnet.

Interesting Facts

  • He occasionally flies helicopters
  • He loves mountain biking

Video

Google AdWords Re-Targeting w/ Mike Rhodes

Best Articles

It’s Easy to Spy on Your Competitors Conveniently and for Free

Book

Ultimate Guide to Google AdWords

9) Kevin Lee White Shark Media Blog

CEO and Co-Founder of Didit.com and We-Care.com, Writer for ClickZ – @Kevin_Lee_QED

Why Follow

Besides being read by thousands on ClickZ, Kevin has ingeniously pioneered the technology of cause marketing through We-Care.com. He has generated millions of micro-donations for hundreds of causes.

Interesting Facts

  • SEM Expert since 1995
  • He is fluent in German
  • He is a philanthropist raising over 7.8 million dollars

Video

What to Do When You Inherit a PPC Campaign

Best Articles:

Books

Search Engine Advertising

10) Matt Umbro White Shark Media Blog

Founder of PPCChat, Senior Account Manager at Hanapin Marketing, Content production for PPC Hero, Writer for SEJ, Marketing Land and SEL and Speaker at SMX and HeroConf – @Matt_Umbro

Why Follow

Matt hosts PPCChat (#PPCChat) on a weekly basis, where new topics solely on the PPC world are discussed. He recently was a speaker at HeroConf 2015

Interesting Fact

  • He is a Red Sox and Patriots Fan

Video

Google AdWords Mobile Update

Best Articles

6 Dos and Don’ts Of Client Relations For Paid Search

11) John Gagnon White Shark Media Blog

Bing Ads Evangelist, Works at Microsoft, Contributor/Writer for SEW and ClickZ, Speaker at SES and SMX – @jmgagnon

Why Follow

Commonly referred to as “The Bing Guy”, John is Bing Ads Evangelist. He has deep experience in customer acquisition, business planning, search campaign management, display and media buying strategy.

Interesting Fact

  • He has delivered 50+ speeches at various conferences

Video

5 Search Marketing Tips

Best Articles

12) Kirk Williams White Shark Media Blog

Founder of ZATO Marketing, Guest Blogger at PPCHero and YouMoz – @PPCKirk

Why Follow

Known for his rollicking PPC-themed memes, leave it to Kirk to relate to the everyday experiences of PPC strategists.

Interesting Facts

  • He partakes in #PPCChat
  • He loves J.J. Abrams TV shows

Video

How Much Does PPC Advertising Cost?

Best Articles

13)  Perry Marshall White Shark Media Blog

World’s #1 Expert on Sales Growth, President of Perry S. Marshall and Associates, Best Selling Author on Google and Facebook Ads – @PerryMarshall

Why Follow

Perry has managed to help thousands of advertisers save billions with AdWords through his scientific method to advertising.

Interesting Facts

  • He has written seven books
  • He is the world’s most quoted consultant on Google Advertising

Video

Finding Customers Fast and the 80/20 Rule of Sales

Best Articles

Books

14) Aaron Goldman White Shark Media Blog

CMO of Kenshoo, Author, Contributor/Writer for Kenshoo  – @AaronGoldman

Why Follow

Aaron specializes in everything from technology, SEM, SEO, PPC and Social media in the digital marketing industry.

Interesting Fact

  • Has run the digital marketing rap game for more than 15 years, aka “Lyrical G” and “PPC MC” as his rapper names

Video

Live Battle at SIS – PPC MC vs. SEO Rapper

Best Article

Are You National/Local?

Book

Everything I Know about Marketing I Learned from Google

15) Marty Weintraub White Shark Media Blog

Founder and Evangelist of aimClear, Speaker at SMX, Writer for SEW and SEL – @aimclear

Why Follow

Not only was he “Top 25 Most Influential PPC Expert” 3 years in a row but is “The Psychographics Maven” when it comes to the Digital Marketing World. He has been a renowned speaker around the globe since 2007.

Interesting Fact

  • He has published 546 posts

Video

How Beating Cancer Inspired This Entrepreneur to Launch a Company

Best Articles

Gorgeous Retargeting Filters! Merging Search and Psychographic Ads

16) Christi Olson White Shark Media Blog

Director of SEM at Point It, Speaker at SMX, PubCon and HeroConf. – @ChristiJOlson

Why Follow

Besides being passionate about KPIs and ROI-driven results, Christi has her blog space where she is constantly updating you on the latest about the Digital Marketing Industry as well as very useful resources.

Interesting Facts

  • Christi is a member of the Marathon Maniacs and Half Fanatics

Video

 Managing Paid Search – Christi Olson

Best Articles

17) Lisa Raehsler White Shark Media Blog

Founder of Big Click Co., Columnist for SEWatch, SEM Post and ClickZ, Speaker for SES, HeroConf, Pubcon and ClickZ Live. – @lisarocksSEM

Why Follow

As a nationwide speaker at conferences, and mentor in many private and public training seminars, Lisa shares her insights and knowledge about strategies and management for PPC and SEM.

Interesting Facts

  • She was honored with the 2015 Microsoft MVP Award for Bing Ads

Video

Emerging Search Engine Marketing Trends from Adobe and Yahoo!

Best Articles

5 PPC Settings That Can Sabotage Success

18) Ginny Marvin White Shark Media Blog

Author at Marketing Land and Search Engine Land, Paid Media Reporter, Third Door Media – @GinnyMarvin

Why Follow

As a paid media reporter, Ginny delivers top notch information and updates about paid search marketing benefited by her vast experience as a former SEM and web marketer.

Interesting Fact

  • She has over 15 years of experience working in B2C and B2B companies

Best Articles

Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope

19) Bryan Eisenberg White Shark Media Blog

Co-founder and CMO of IdealSpot, SES Keynote Speaker, Best Selling author – @TheGrok

Why Follow

Known as the “The Grok”, Bryan is CRO (Conversion Rate Optimization) specialist with over ten years of experience as a keynote speaker at conferences worldwide.

Interesting Facts

  • He is a Youth Baseball Coach
  • He is an advisor to 13 Marketing Agencies

Video

21 Secrets of Top Converting Websites

Best Articles

Is CRO a Dead End?

Books

Call to Action

20) Melissa Mackey White Shark Media Blog

Search Supervisor at Gyro, Contributer for SEW and The SEM Post, Speaker at SMX, SES and HeroConf – @Mel66

Why Follow

Melissa has been a marketing professional since 1988, she is a supervisor at the largest independent B2B agency in the world and hosts her own blog: ‘Beyond The Paid.’

Interesting Facts

  • Enjoys MSU’s football and basketball
  • She plays the sax and the clarinet

Video

How to Write Great PPC Ads with Melissa Mackey

Best Articles

21) John Lee White Shark Media Blog

Managing Partner at Clix Marketing, Writer SEW, ClickZ and PPC Hero, Speaker at SMX, SES and HeroConf – @John_A_Lee

Why Follow

This “genuine fanatic for all things digital”, has been a PPC manager for Hanapin and Wordstream. John is an active blogger and played a key role in the success of PPC Hero and SEO Boy.

Interesting Fact

  • He is an aspiring chef

Best Articles

How to Generate Quality Traffic with Display Advertising

22) Chris Haleua White Shark Media Blog

Sr. Product Marketing Manager at Adobe, Blogger at PPCChat, Speaker at SMX – @chrishaleua

Why Follow

This “Excel Geek” has implemented advanced and innovative testing strategies for Adobe’s largest clients. He has managed to integrate Adobe’s platform and other tools to influence new profitable strategies in PPC.

Interesting Fact

  • He was a Missionary teacher and volunteer in the Philippines
  • Delivered the aboslute best presentation during HeroConf in 2014

Video

Adobe Symposium Amsterdam 2014 – Advertising and Audience Management Breakout

Best Article

23) Julie F Bacchini White Shark Media Blog

Founder and President of Neptune Moon, Blogs atneptunemoon.net, Speaker at SMX – @NeptuneMoon

Why Follow

In Julie’s words: “Helping clients to not only survive, but thrive on the web is my passion”. Julie is not only is an expert in SEM, PPC and SEO but also in Web Design, which she uses to her advantage as owner and consultant to her firm.

Interesting Facts

  • She speaks French
  • She is a Rabid Eagles fan

Best Articles

Capturing Traffic vs. Generating Demand

24) Jeff Allen White Shark Media Blog

President of Hanapin Marketing, Speaker SES, HeroConf, SMX and SIS, Writer for PPCHero – @JeffAllenUT

Why Follow

Jeff has over 14 years of experience in Digital Marketing and is a frequent speaker in many conferences.

Interesting Facts

  • He studied Philosophy
  • He is a Boston Redsox, and NY Giants fan

Video

Jeff Allen – Paid Search: How to become a PPC Hero

Best Articles

Find All Your PPC Weaknesses In 1 Day

25) Susan Wenograd White Shark Media Blog

Sr. Manager at Clix Marketing, Blogger – @SusanEDub

Why Follow

Susan has been working in the online world for 11 years, four which she has passionately dedicated to PPC. She has managed to soak up all digital and is a whiz when it comes to e-commerce.

Interesting Fact

  • She loves Disney so much she even got married in Disney World

Best Articles

Paid Search Audits: Thinking like a Marketer

26) Katy Tonkin White Shark Media Blog

Director of International Search Marketing for Point It, Speaker at HeroConf. – @katytonkin

Why Follow

Katy was named one of the top 25 influential women in PPC, she has a vast international experience.

Interesting Fact

  • She leads a team of 20 people in over 50 countries and in 25 localized languages

Best Article

27) Joe Kerschbaum White Shark Media Blog

Account Director at 3Q Digital, Author, Columnist at SEW, Speaker at SMX, SES, Hero Conf, Lynda Instructor – @JoeKerschbaum

Why Follow

Joe has worked with almost every vertical imaginable in PPC, enabling him with the know-how for each one.

Interesting Fact

  • He is a poet and a spoken word artist, has published six books of poetry and two spoken word albums

Video

Hero Conf 2015 Sneak Peek with Joe Kerschbaum

Best Articles

Locate and Analyze Search Term Data in AdWords Faster and Easier

Book

28) Michelle Morgan (Formerly Morehouse) White Shark Media Blog

Director of Accounts and Training at Clix – @michellemsem

Why Follow

Known for her expertise in PPC management and analytics also manages landing page and conversion rate optimization (CRO)

Interesting Facts

  • She loves doing her crosswords in pen
  • She played golf for the University of Missouri

Best Articles

Troubleshooting Your AdWords Account

29)  Avinash Kaushik White Shark Media Blog

Co-Founder of Market Motive, Best Selling Author, Public Speaker, Teacher – @avinash

Why Follow

As Digital Marketing Evangelist for Google and face of Web Analytics, Avinash manages to simplify the intricacy of metrics and acquisition of strategies for successful online marketing.

Interesting Facts

  • 100% of the proceeds from both of his books are donated
  • He uses “data puking” and “I came, I puked, I left” as a metaphor for consumer website experience in his speeches

Video

Interview with Avinash Kaushik

Best Articles

Eight Silly Data Myths Marketing People Believe That Get Them Fired

Books

Web Analytics 2.0

30)  Aaron Levy White Shark Media Blog

Owner/Consultant of Cast Iron Digital, Account Executive at Elite SEM, Speaker at SES and SMX – @bigalittlea

Why Follow

Speaker at nationwide events and digital marketing professor.

Interesting Facts

  • Was captain and President of the Ice Hockey team at Villanova University

Video

Aaron Levy Presents: “Marketing Whiz Wit'”

Best Articles

Planning Your 2014 Budgets With Search Trends

Learn From the Best in the Industry

Overall each and every one of these PPC experts has something to bring to the table when it comes to Digital Marketing. I would say that following them has changed my perspective on every aspect of the industry. I know trying to keep up with the PPC world is overwhelming, so rest assured that if you at least keep up with this list, you will be set.

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Author: Lauren Lawson

Lauren Lawson

Lauren is a PPC Supervisor at White Shark Media. She enjoys providing excellent customer service to all her clients and during her free time enjoys playing sports, cooking and helping out at different NGOs.