Mastering Landing Page Management for an Outstanding User Experience
Landing pages are often the first interaction users have with your brand or product. Therefore, it is important that you understand the basics of UX (User Experience) to create and design an effective landing page.
UX refers to the experience users have when interacting with a product, website, or application. For landing pages, UX is also crucial because it directly impacts the success of the page in generating conversions and capturing leads.
In this blog, we’ll discuss 5 UX tips to get an intuitive and effective landing page that maximizes conversions, engages users, and creates a positive first impression.
1. Maintain a Consistent Visual Style
One key to an effective landing page is having a consistent visual design to provide a cohesive and professional user experience. You should maintain a consistent color scheme, typography, and image style that match your brand identity. Moreover, visual consistency increases brand recognition and builds trust among users.
Maintaining a clear visual hierarchy that guides the user’s eye to the call-to-action (CTA) button or form is also essential. You can follow the inverted pyramid design, which consists in placing the most important information at the top, like headings, followed by more detailed information as subheadings, and finally, a CTA button for the user to interact with.
Keep in mind to only show the most essential information on your landing page. You should eliminate any unnecessary sections, elements, or components that may divert the user’s attention away from the main goal.
2. Make Sure Your CTA Stands Out
Your call-to-action (CTA) button is the gateway to conversion. Try to use contrasting colors, clear and concise text, and an attractive design to make it stand out. In addition, you can follow these tips to ensure that your CTA is strategically placed and easily recognizable:
- Experiment with button shapes, gradients, shadows, or other design elements that make your CTA visually appealing and clickable.
- Create CTAs that are big enough to stand out on the page.
- Avoid crowding the area around your CTA.
- Keep your CTA to five words or less.
- Instead of using “submit”, use action verbs to tell your visitors what to do. For example: Get, Download, Buy.
3. Keep Your Forms Simple
An effective landing page should have a user-friendly and easy-to-fill form. Therefore, try to only ask for essential information to minimize user effort and increase conversion rates. Also, consider using an autofill feature to make the form-filling process easier.
Users may be hesitant to complete a form if it requests sensitive information. For this reason, confirmation messages, clear error validation, and intuitive labels are also important to increase user confidence. Whenever possible, try to avoid a vertically long form on your page, if you need to collect a lot of information, you can split the form into two columns to make it look shorter.
4. Remember to Keep a Responsive Design
Nowadays, many users access the Internet primarily through mobile devices. Therefore, it is important that your landing page design is responsive and provides a seamless experience across different screen sizes.
Achieving a great responsive design requires optimizing layouts, images, and content for small screens without sacrificing readability or functionality. You can run tests to ensure your landing page looks and works well on mobile.
Also, make sure that your landing page meets the following requirements:
- Fast loading on mobile.
- Big CTA buttons.
- Small blocks of text.
- Font size larger than 16 pixels.
- Non-intrusive pop-ups.
- Phone numbers are clickable.
In addition, you can use the Google Mobile-Friendly Test to verify if your landing page is optimized for mobile devices.
5. Don’t Forget About Social Proof
The concept of social proof refers to people who copy and imitate the actions of others to show accepted or correct behavior, this is based on the idea of normative social influence. Therefore, you can increase brand credibility and trust by providing social proof on your landing page to reassure and encourage potential users to take action.
Here are different ways to show social proof on your landing page:
- Case studies
- Client logos
- Trust badges
- Customer stats
- Years in business
- Number of clients
UX is a critical component for an effective landing page design. It impacts user engagement, conversions, trust, and overall brand perception. By prioritizing UX and continuously refining your landing pages based on user feedback and data-driven insights, you can create a compelling user experience that drives results and helps you achieve your business objectives.
You can also check our landing page services, we have various and different templates that you can choose. Each template follows the UX best practices to create an effective landing page that converts.