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The Business Owner Guide to PPC: PART 4
We’ve covered the essentials of PPC in previous posts, which brings us to some of the common pitfalls that are specific to advertisers.
The PPC Strategist’s Checklist for Mobile Landing Pages
A landing page is a standalone web page created specifically for a campaign. Each page should direct users to URLs that address their questions. The usefulness of this …
The Business Owner Guide to PPC: PART 3
Now that we’ve reviewed the foundations of PPC, we can move on to how to manage your campaigns once they are live. Want a refresher before moving forwards? …
Whipping Up a Holiday Checklist for Your Microsoft Campaigns
Much like your holiday travel, preparing your business for the holiday shopping requires organization months in advance, which is why your Microsoft campaigns should align.
Two New PPC Courses Your Competitors Don’t Want You To Take
Our dynamic and interactive platform allows learning to be practical without any fluff. Swing by our website to review the list of courses available to you today. And …
The Business Owner Guide to PPC: PART 2
PART I covers the basics and the benefits of PPC. So now that you’ve got that down, what else is there to learn? Believe it or not, the …
The Business Owner Guide to PPC: PART 1
When done properly, online marketing and ad campaigns allow business owners to compete with everyone and anyone in the market. Given the range of digital networks, the possibilities …
AdInsights: The Tool You Need to Pitch Google Solutions Effectively
White Shark Media recently held a webinar that introduced AdInsights, our automated PPC audit tool. The webinar speakers walked guests through the tool as it can help draft …
3 Solid Features For Your Microsoft Advertising Campaigns
Microsoft Advertising continues to be extremely beneficial to ad campaigns and reaching audiences with a greater buying power.
