Even though CPAs vary per industry, there are common tactics you can implement to improve this number. Here are some tricks you can find useful while decreasing your …
PPC Sucks! Why You Should Hire An Agency
If you aren’t sure why you hate it, we’re happy to clear things up. That said, you can also use the post below as a guide to finding …
Tools Update: Consolidating AdInsights and Optimizer
We’re excited to announce that AdInsights and Optimizer are now one. You can start using them today on a refreshed UI, with several under-the-hood improvements. Read on to …
AI & Machine Learning: The Fundamental Guide for Google Search
Below is a fundamental guide that will help you understand how you can leverage each of these features to reach your Google Search campaign goals.
YouTube Made Easier: 2 New Features For Your Campaigns
Youtube has released some new features that your competitors don’t want you to apply to your campaigns, let alone understand. Read on to learn more about how these …
The Business Owner Guide to PPC: PART 4
We’ve covered the essentials of PPC in previous posts, which brings us to some of the common pitfalls that are specific to advertisers.
The PPC Strategist’s Checklist for Mobile Landing Pages
A landing page is a standalone web page created specifically for a campaign. Each page should direct users to URLs that address their questions. The usefulness of this …
The Business Owner Guide to PPC: PART 3
Now that we’ve reviewed the foundations of PPC, we can move on to how to manage your campaigns once they are live. Want a refresher before moving forwards? …
Two New PPC Courses Your Competitors Don’t Want You To Take
Our dynamic and interactive platform allows learning to be practical without any fluff. Swing by our website to review the list of courses available to you today. And …
The Business Owner Guide to PPC: PART 2
PART I covers the basics and the benefits of PPC. So now that you’ve got that down, what else is there to learn? Believe it or not, the …
