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3 Must-Try PPC Exercises For Franchises
As a franchise owner, you are aware that your business is not similar to that of regular business. A central office usually determines marketing strategies. Franchises then distribute …
The Secret Behind Home Services Is PPC
If you’re in the Home Services industry, PPC is important because your business will want to connect with people at the right moment to provide timely solutions for …
The 3 Most Common Issues That The Optimizer Will Catch For You
Improving your PPC campaigns can be an overwhelming task. The Optimizer by White Shark Media narrates the necessary steps to improve campaigns.Whether you're a seasoned PPC specialist or a beginner, the Optimizer serves up a handy checklist when juggling various...
A Quick Intro to Our Google Ads 101 Course
Any company with a good Google Ads campaign has a competitive advantage. All by reaching the right audience, knowing the relevance of having a good search intent and …
What Not To Do in PPC, Part II
As we mentioned in our previous post, keeping up with PPC strategies is difficult. We’ve rounded up the common mishaps to help marketers battle misconceptions and poor performance.
What Not To Do in PPC, Part I
If you’ve been trying to tackle the ever-evolving world of PPC, we can help. Forget the do’s, below are the list of don’ts you want to run through …
How Can Google Alerts Help Your Business?
Google Alerts is a (free!) tool that can help you monitor activity surrounding your brand, products, and industry without tackling constant reporting. At its core, Google Alerts is …
Expanded Text Ads
Similar to text ads, expanded text ads promote products or services on the Google Network. Here are some of the things that you can do to take advantage …
Everyone Is Using Smart Display, You Should Too
If you’ve been wondering how automation is going to serve your Google Ad campaigns, Smart Display is your answer. Within these campaigns, two things will help you connect …
