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Smart Campaigns: How They Can Work For You
SMART Campaigns are the ideal automated campaign approach for small businesses but work well for mid-sized to large businesses. When you set up your campaign, you must select business goals and a location for your advertising. These automated campaigns leverage...
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Forget the Funnel, Focus on Micro-Moments
In the good ol’ days, marketing and sales teams would base their strategies on the buying funnel, where the consumer was thought to travel from awareness to discovery …
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White Shark Media Academy: Online PPC Courses
Understanding Search Engine Marketing through Google Ads has become a staple in the modern marketing landscape. Getting certified in these disciplines has become a mandatory task for agencies.
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White Shark Media’s Optimizer Tool: A Clear Guide to Optimizing Your Campaigns
Read this blog post to learn more about our Optimizer Tool and how to avoid the common pitfalls when performing PPC campaign’s optimizations.
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White Shark Media’s AdInsights Platform: Automated PPC Auditing
Our AdInsights tool will allow Agencies to scan any Google or Bing Ads account in their portfolio and, within minutes, retrieve a detailed audit that will have any …
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Enhanced CPC or Target CPA?
If your goal is to increase conversions at a certain CPA target, choosing between Enhanced CPC or Target CPA can be difficult.
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White Shark Media Is Evolving
White Shark Media is evolving and we are not going to slow down until we are the only solution any agency or PPC advertiser will think of as …
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Maximize Your Conversion Value with Smart Shopping Campaigns
Wouldn’t it be great to have a simplified way of managing them and maximize conversions? That’s exactly what Google’s Smart Shopping Campaigns can do for you!
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How to Improve Your Ranking on Google Local Services Ads
Since Local Service Ads are not triggered by keywords and there is no ad copy, you might ask yourself- how can I increase my exposure and lead volume?
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