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Case Study: Increase Your Tour Bookings With PPC
Marco García, owner of Inter Viajes NY, wanted to counterattack the effects of low seasonality on his business and position himself in the local market. Located in NYC, …
Ecommerce: Prolong Seasonal Success Through PPC Optimizations
Seeds ‘N Such approached us to help them prolong their seasonal success and make their site profitable year-round. As many eCommerce businesses know, accommodating seasonality to their campaigns …
Farewell to Google Ads Average Position & Why It’s Ok
The average position metric is being removed from Google Ads starting the week of September 30, 2019. This metric was helpful to Google advertisers as it served as …
Finalists at the 2019 Microsoft Advertising Agency Awards
We are delighted to announce that White Shark Media was nominated for 2019’s Microsoft Advertising Agency Awards. The nomination is a big deal as it is awarded to …
Two Exercises to Align Your PPC Campaigns with Voice Search
According to recent studies, “By 2020, 50% of all searches across the internet will be voice-based.” This can definitely create a change in how people are searching and …
Healthcare PPC: How To Increase Patient During Off-Season
Having been unsatisfied with other agencies, Dr. Davidson turned to White Shark Media with the intention of increasing the number of patients and offset the seasonality of his …
75% Decrease in CPA by Implementing the Right PPC Strategy
Most business owners struggle with Google Ads. Working with an agency can show considerable improvement in the first month, which is what happened to Wellington Goulart, the owner …
Your Updated Guide to Microsoft Shopping Campaigns
Microsoft Shopping campaigns drive customers to your products through engaging retail ads on the Bing Search Network. These campaigns drive revenue and boost online presence as they leverage …
New Free PPC Courses: Your Guide to Call-Only & RSLA Campaigns
The Academy has recently added two Google Ads courses that can contribute to your Google PPC strategy.
