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We Are Sponsoring Our Local WordCamp
This year, the WordPress Managua Community is hosting the fourth edition of the WordCamp Managua and White Shark Media is a proud sponsor
White Shark Media Attends the Global Microsoft Advertising 2019 Summit
We attended this year’s Global Microsoft Advertising Partner Summit in Seattle. This annual Microsoft event allows advertisers to network with product experts, learn how to drive their business forward using insights, and meet their top search business partners around...
Get the Most out of Your Mother’s Day PPC Campaigns
Mother’s Day is just around the corner! Have you purchased her gift? Do you have the proper marketing strategy set in place for one of the biggest holidays …
Cheat Sheet to Outranking Your Competitors’ PPC Ads
Have you ever searched for yourself on Google or Bing? Most of us have. Have you ever searched for your business on Google or Bing? All of us have, and it’s incredibly annoying to discover that your competitor ranks better than you. As we discussed in a recent...
How LinkedIn Is Helping You Reach Those Already Interested In Your Product
Recently, LinkedIn ads implemented interest targeting. This new component is available in your Campaign Manager and will leverage professional interests to provide the relevant ads to members.
Why Your Business Should Be Advertising on LinkedIn – Beginners Guide
Does your brand currently advertise on LinkedIn? It probably doesn’t. For a long time, LinkedIn advertising seemed limited compared to other platforms. This was before Microsoft purchased LinkedIn.
Smart Campaigns: How They Can Work For You
SMART Campaigns are the ideal automated campaign approach for small businesses but work well for mid-sized to large businesses. When you set up your campaign, you must select business goals and a location for your advertising. These automated campaigns leverage...
Forget the Funnel, Focus on Micro-Moments
In the good ol’ days, marketing and sales teams would base their strategies on the buying funnel, where the consumer was thought to travel from awareness to discovery …
White Shark Media Academy: Online PPC Courses
Understanding Search Engine Marketing through Google Ads has become a staple in the modern marketing landscape. Getting certified in these disciplines has become a mandatory task for agencies.
