White Shark Media Blog | PPC And Digital Marketing Trends

Giving Away Our Secrets: Easiest Way To Audit Pay Per Click Campaigns

In any industry audits inform teams on performance. Specific to PPC management, they provide information that allows digital marketers to improve their Google Ads or Microsoft campaigns and ...

Antonella Saravia3 months ago

A Quick Guide to Add PPC Services to Any Marketing Portfolio

Pay-per-click advertising once considered “added value,” is now a marketing necessity. Every agency needs to be able to leverage PPC ads because they are more trackable, can complement ...

Antonella Saravia3 months ago

Display Up to 5 Images with Microsoft Advertising Multi-Image Extensions

Microsoft Advertising enhances its marketing technology with the addition of Multi-Image Extensions for search ads. This image extension allows marketers to feature up to 5 images on each ...

Antonella Saravia4 months ago

Everything You Need to Know Before Hiring A White Label Digital Marketing Agency

Most specialized services require constant training and focus. The more you offer, the harder it is for your team to keep up with everything.

Antonella Saravia4 months ago

The Basics All Agencies Should Know About Google and Microsoft’s Product Feeds

Platforms such as Google Shopping and Microsoft Shopping are evolving rapidly and creating more sophisticated features that require account managers to be knowledgeable on how to develop and ...

Lauren Lawson4 months ago

Lure-in Nearby Shoppers With Local Inventory Ads

Through Local Inventory Ads (LIA), Google and Microsoft showcase shopping ads to nearby customers in need of immediate business information such as in-store inventory, directions, store hours, and ...