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What Not To Do in PPC, Part II
As we mentioned in our previous post, keeping up with PPC strategies is difficult. We’ve rounded up the common mishaps to help marketers battle misconceptions and poor performance.
What Not To Do in PPC, Part I
If you’ve been trying to tackle the ever-evolving world of PPC, we can help. Forget the do’s, below are the list of don’ts you want to run through …
How Can Google Alerts Help Your Business?
Google Alerts is a (free!) tool that can help you monitor activity surrounding your brand, products, and industry without tackling constant reporting. At its core, Google Alerts is …
Expanded Text Ads
Similar to text ads, expanded text ads promote products or services on the Google Network. Here are some of the things that you can do to take advantage …
Everyone Is Using Smart Display, You Should Too
If you’ve been wondering how automation is going to serve your Google Ad campaigns, Smart Display is your answer. Within these campaigns, two things will help you connect …
3 Effective Shopping Campaign Tips for Summer
Summertime brings people together, which creates a series of opportunities for brands as users are more active than usual. That means there is more to do, more to …
3 New, Free Tools to Better Manage PPC
We kicked off the sunny season by announcing the release of 3 new technology tools specially designed to help agencies, franchises, and users understand and better manage PPC …
How to Use PPC Automation Effectively
There is a considerable buzz around automation this year, but before we get into how it’s going to change PPC in 2019, let’s go over the basics so you can buzz alongside everyone else. By definition, automation is the technology by which a process or procedure is...
Key White Shark Media Rules for PPC Reporting
Below are the QA measures taken here at White Shark Media to ensure that our clients receive the most efficient and valuable reports. Some of these may seem …
