NAVIGATE THE PAID ADVERTISING WATERS

SWOT Analysis: What It Is, How To Do It, Examples and Templates

Today, we’ll review the SWOT analysis to inform a marketer or business owner of the elements (internal and external) that play a role in achieving an objective. Sounds ...

Francis Espinoza5 months ago

Marketing After COVID: Your 2020 Guide to Crushing It

The current pandemic put some businesses to the test with unprecedented market conditions. The behavior during the first month of the Coronavirus pandemic is different from the current ...

Antonella Saravia6 months ago

What You Are Missing Out By Not Using Bing Advertising

The importance of Microsoft Advertising is usually best understood by those who use it. However, as we’ve learned many times before, more isn’t always what we’re looking for. ...

Antonella Saravia6 months ago

Tips to Optimize Your Google Merchant Account

Google recently announced that merchants will now be able to sell their products online for free. This means that competition will increase, so advertisers need to work on ...

Francis Espinoza7 months ago

Google Ads Identity Verification: What You Need to know

Google advertisers will soon be required to complete a two-step identity verification process to run campaigns on the Google Ads platform. The network aims to increase transparency, choice, ...

Francis Espinoza7 months ago

Consumer Trends After COVID-19: What to Expect

Studies are helping marketers and businesses understand consumer trends after COVID-19: what people have been up to and how to reconnect with them in the months ahead. Below ...

Antonella Saravia7 months ago

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